Instagram Tips: Ways To Increase Massive Engagement

Instagram is one of the most popular social networks for brands. But, that means there’s a ton of competition. So, if you’re going to compete, you’ll need to work strategically to build your followers. Not just any followers, though. A tribe of the right people who care about your brand and what you have to offer them.


1. Find your focus.

Unless you’re already a celebrity, people don’t want to see your everyday life on their Instagram feeds.

Sure, those posts might be great to share with your college buddies or family members, but the average stranger has zero interest in how much fun you had at that party last Friday or what you’re eating for dinner tonight.

The first step on your way to Insta fame is to identify your focus and stay true to it.

For example, you should only post pictures of your food if you’re a chef or nutrition specialist. Once you know your focus, make sure all your posts relate to that focus and don’t stray away from your central topic.

2. Interact and comment more.

In order to really engage your audience, you can’t just log in a couple times per week to get your posts up and then disappear for the rest of the time.

You should be highly responsive when people comment on your posts or tag you in their pictures.

It’ll be impossible to respond to every comment once your account grows large enough, but people love to see witty responses from celebrities and larger accounts.

Right now, you need to communicate especially well with your followers because you’re still in the early stages.

Until you’re getting completely flooded with likes and comments, make an effort to reply every time you can.

Keep push notifications turned on for at least one of your devices. You won’t get spammed with alerts until you grow to at least the mid-thousands follower range.

3. Create Awesome Visual Content

Instagram is arguably the most visual of all popular social platforms, which means there’s absolutely no way around creating and sharing good visual content. The primary focus of your imagery should be telling a story that’s focused around your brand, and then use creation tools to ensure it looks good visually.

4. Clean up your hashtags.

There’s no doubt that hashtags are a valuable tool on Instagram.

Most successful accounts use them for a reason: hashtags get your popular posts in front of larger audiences.

In fact, 88% of top Instagram posts use 1 or more hashtags, and posts with at least one hashtag average a 12.6% increase in engagement. TrackMaven found that more hashtags resulted in more engagement on average, but only until about 5 hashtags. Instagram caps the number of hashtags per post at 30.

5. Socialize.

It ain’t called social media for nothin’! Respond to the comments you receive and leave comments of your own on others’ work. Rather than something stale like, “cute dress,” try to leave genuine comments and questions that encourage them to post more photos.

6. Use Instagram Stories!

Believe it or not, Instagram Stories are rapidly growing in popularity, to over 400 million daily users. Many users even report they love watching Stories more than the endless “scroll” of their feed 😉 Get creative with your Stories. Take your followers behind the scenes and show them the most interesting parts of your day. Ask questions. Use polls, quirky GIFs, and music. Play with filters and Boomerangs. This is an amazing way to start getting comfortable on video and connect with your followers in an even deeper way.

7. Figure out what your audience likes.

Do a little research, yo. Go back through your photos and see which ones got the most likes and comments — and of course, the least. What clicks with your audience and why? How can you incorporate more photos like that into your feed?


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