1. Share High-Quality Photos
This should be a no-brainer but people often over look how important having high-quality photos is. If your photo is blurry, pixilated, or too dark, you’re not going to get many likes! The same thing goes for graphics – if you use too many different fonts or you try and squeeze a ton of text and images into one small square, it’s not going to go over well with your followers.
You don’t have to be a professional photographer or graphic designer to do this. Just focus on increasing your post quality, wether through upgrading your camera, sitting by a window for better lighting, or considering your composition more. It all plays a role in how to get more likes on Instagram!
2. Write Engaging Captions
While posting high quality images is extremely important, it’s not entirely enough – your caption needs to be equally interesting, engaging or value-packed. Avoid one-word or single-sentence captions and instead try to inspire and evoke emotion by telling a story, sharing a vulnerable statement, providing actionable tips, or evoking a feeling through humor, nostalgia or inspiration. The key here is to be relatable – when your audience can relate to your post, they are more likely to leave a like or comment.
Don’t be afraid to be you and share everything with your audience as this is a big factor that will help you get more likes on Instagram!
Remember: the “perfect caption” will be different for everyone so test out a few options on your feed and see which ones your audience responds to. When you find what works, keep doing that!
3. Use a Call to Action
Your audience can’t give you what you want if you don’t tell them what it is! Simply add a call to action at the end of your caption asking for a like! Chances are you’ll drastically increase your engagement simply by asking politely. Aren’t manners nice?
Don’t over-think this (or any of the other tips in this blog) just include a line at the end of your caption that says “like this post if you agree!” or “leave a like if you’ve have experienced this before!”.. etc.
4. Know Your Audience
You’ve heard me say this before and you’ll hear me say it again.. You need to get REALLY comfortable with who your target audience is. When you know exactly what they like (for example, travel photos, memes, or DIYs), uploading content that appeals to them becomes so easy and in turn, your likes will increase! Instagram is a simple platform. Pick a niche, attract an audience and give them what they want. From there you’ll easily get more likes and more followers!
5. Add a Geo Location to Every Post
When people ask me how to get more likes on Instagram one of the first things I do is check if they’re using a geo location on their posts. This is the small ‘location’ text you see above an image. When you use them, your post appears under that location (similar to how your image shows up in a hashtag) and it can significantly increase your reach and your likes!
You can add the location you are currently at, where you were when the photo was taken, or any other location of your choice. Get strategic about this – what locations would your target audience be interested in? Use those to reach more of the right people!
Remember: much like hashtags, photos posted in a location tag are shown in chronological order, so make sure you’re adding them at the same time you make your post!
6. Like and Comment Everyday
Wondering how to get more likes on Instagram? You have to give them! Instagram is not a one-way street. If you want to increase your engagement then you need to spend time engaging with others. When you show genuine interest in someone’s content by liking and commenting on their posts, not only does it show that you support them, but it also encourages the person to check out your feed and give a few likes back! Engaging with others on a daily basis also improves your standing in the algorithm because Instagram wants to see that you’re a real person and you use the platform as intended. If we just post and run all the time, you’ll find it hard to increase your likes and reach.
For best results I suggest spending 15 – 30 minutes a day engaging with people in your target audience by liking photos, leaving genuine comments on posts, and replying to stories. You can find people to engage with through hashtags, locations and even the explore page!
7. Use The Right Hashtags
Want to know how to get more likes on Instagram?? Use the RIGHT hashtags! This is so vital to not only increasing your likes but to your entire Instagram strategy. If you use the wrong hashtags, you’ll miss out on a huge amount of engagement and what you do get will likely be from bots, competitors, or accounts that aren’t part of your target audience.
To get more likes on Instagram make sure you’re using 30 targeted hashtags that describe your account or target audience on every single post. Also be sure to avoid using hashtags that are way too popular (1million+ posts) because your image will likely get buried in a matter of minutes. When you’ve selected the right tags you can significantly increase the engagement on your posts and traffic to your feed!