Instagram Aesthetics: 7 Pro Tips To Stand Out and Increase Followers
Instagram is currently the second most popular social network, next only to Facebook, with millions of monthly active users around the world. While it was initially a platform to share your photos, in recent times it has evolved a lot. Facebook has introduced a lot of new features to Instagram like the live filters, stories, stickers and more. However, most Instagram users are not utilizing the ton of other features the social media has to offer. So, here is a list of Top 5 Instagram tricks which could be used on both the Android and the iOS version of the app. Some of these Instagram tricks, if rightly used could even help you to get a ton of new followers and likes for your pictures and videos.
1. Use the Explore feature
When you click on the search button at the bottom of the Instagram app, you will be taken to the explore tab. Here you can find a list of stories at the top posted by pages and people whom Instagram thinks you might be interested in. These recommendations are all based on the popular hashtags, locations near you and the people or pages you already follow. So, if you use those hashtags when you post a new story, Instagram might feature your story in the Explore tab. Once you get on there, people near you and those who are searching for the hashtag you used on your story will see it on their Explore tab. This means you automatically reach millions of people with minimal effort thus getting a ton of followers and views on your story.
2. Make Sure Your Profile Pic Looks Great
Your posts need to represent your Instagram brand, but don’t forget about your profile picture too. As with so many other elements of this voyage to Instagram fame, it’s all about delivering a concentrated 100% proof shot of your account’s essence so that people start recognising you even if they don’t know you.
That most likely means a shot of your face, and not one where you’re partly obscured. Unless that’s your whole schtick. Don’t think about these pictures at the size you’re going to upload them either, but as the handful of pixels people are actually going to end up seeing on their phones. Think… small.
3. Use a Consistent Filter
Being consistent in your filtering scheme is one the biggest keys to building your Instagram identity. It’s kind of having a theme, so pick one or two filters and stick to them.
Consistency will make your photos recognisable on your followers feed which increases recognition and that leads to more likes.
4. Utilize Your Bio Appropriately
I know for me personally, when I switched my bio from cheesy quote to a description of my biz. I started getting more followers in my target audience use your bio to add your tittle [ Social Media Strategist, CEO, Blogger, etc.] and your quick elevator pitch. Use 20 words or less & add your website, your store or latest blog post URL! This is so important. Your followers are going to want to find you offline and build a relationship.
5. Don’t Be BORING
If people are coming to your account for photos of your frowny-faced kitten, you probably don’t want to throw in a picture of your morning soy latte. But giving the people what they want doesn’t have to mean posting the same photos of sunsets and cityscapes over and over and over.
“The worst thing for me is to look at my own feed and be bored,” said Ketron. “I know what type of photo is going to get more likes, but I still do my best to make posts that I want to see and share. I like symmetry, I like lines, I like buildings. But it’s not like I don’t shoot landscapes or portraits as well.”
It’s easy for a themed Instagram account to grow repetitive, but being a travel photographer means that Ketron always has something new and different to share — and that’s what an audience wants. Even Dasher mixes up her Tuna feed with a few fan art photos.
6. Create engaging photos
Instagram is all about pictures; that is the entire premise it was built on.
It’s not enough to just snap a photo, add a description with some hashtags and call it good — nuh-uh.
You need to craft your images to engage your followers — both those who follow you now and the ones you want to gain.
There are a ton of online tools as well as smartphone and tablet apps to help you create images that stand out.
7. Don’t forget the videos
Even though Instagram was built on the premise of sharing pictures, you can also share short video clips.
It used to be really hard to make a nice video with this feature because you could only use the videos you created right in IG. However, an update changed that, and you can now upload a short video instead.
This means that you can spend some time creating amazing videos using your computer and then send it to your phone or tablet in order to upload it to your Instagram account.
Obviously, you can still do point-and-shoot videos with your phone, but if you really want to create something awesome, you can take the videos you create and use the editing software with your computer to make it really shine.
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