1. Use Social Calls-To-Action (CTA)
Even though it might feel uncomfortable to ask for likes, comments, and shares – it works. As long as you’re posting useful information and sharing valuable content, there’s nothing spammy asking your readers to help your content to reach even further.
2. Promote Your Posts
As mentioned above, the organic reach of page posts is now limited. According to Facebook, “of the 1,500+ stories a person might see whenever they log onto Facebook, the newsfeed displays approximately 300.”
3. Host a Giveaway
Giveaways are a great way to increase Facebook likes. You can share your giveaway to niche Facebook groups or forums, giveaway websites, and of course on your Facebook page. By making one of the ways to enter “visit Facebook page” you’ll be more likely to increase the number of Facebook followers you have. Here is an example of a giveaway that CatLadyBox shared on their Facebook page. They used emojis to draw emphasis on the giveaway keyword. Since they shared it on their own page, it’s likely their Facebook followers will see it. They may share the giveaway post with their friends which can also help increase Facebook followers. So be sure to promote the giveaway on all social channels.
4. Write shorter posts
Facebook users enjoy concise posts that get to the point. Statistics show that posts between 100-250 characters receive 60 percent more engagement than posts that are longer. You don’t actually have to count each word of your post, just try to stay around one or two sentences at most.
5. Include a visual
People enjoy simulating content. Especially when it’s in the form of photos, videos and graphics. If you’re posting a job, consider including a video overview of the position or a photo that represents the role.
6. Post during optimum times
Use your Facebook insights to determine when your fans are the most engaged (you’ll find a strong spike in likes, shares and comments during the most opportune time). Post jobs and other information around those hours in the day to ensure you’re getting in front of the most eyes.
You can’t wave a magic wand for more likes, comments and shares. But you can start gaining more of your network’s attention with these strategic posting tips. The next step is staying diligent. Post often and post a variety of information. Before long, your posts will start gaining the fan attention they deserve.
7. Try Out Facebook Live
Some of the most viral videos have been Facebook Live videos. If you’re building a niche store, your Facebook Live might be more about general niche tips. However, if you’ve just added new items to your store and have ordered samples, you can showcase a first look at the products on Facebook Live. You can increase Facebook followers by telling your customers and followers that you do a livestream every Tuesday, for example. All Facebook Live videos get shown on the Facebook Live Map, so the more viewers on your livestream the higher you’ll show up on the feed. Thus, potentially increasing Facebook likes.
8. Partner with an Influencer
If you want to know how to get Facebook followers, the secret sometimes lies in partnerships. The best influencers I’ve ever partnered with weren’t really influencers at all. In fact, most of them were niche fan pages. You know, those pages for a niche that just share cool products or cool articles about a niche. They’re all over Facebook. They usually amass really big audiences. And they’re usually cheaper than an influencer. That strategy works well if you’re on a super tight budget. But if you want to partner with an actual influencer, you can find influencers in your niche as well. The easiest way to do that is to look up “[niche] blogger” in Google. You might look up fashion bloggers, for example. Then you look through their fan pages and reach out to them to find out their rates. If they’re up for collaborating, you’ll send them a sample product for them to model. When they share the post on Facebook, ask them to tag your Facebook page in the post. That way people who are interested in your product will be more likely to follow you.