HOW TO INCREASE FACEBOOK FOLLOWERS?
5 WAYS TO INCREASE FACEBOOK FOLLOWERS
Facebook has over 1.18 billion daily users. It is a huge platform and an interesting one because; you can promote your brand on Facebook, without making it obvious! The trick is to make your posts engaging so people keep coming back for more. Here’s how you can do it better
1. Ask Questions and Use Images
Ask Questions in your post to engage users. Ask them their opinion on something relevant or ask them a fill in the blank question. Use a lot of pictures, people may not read a status update but the chances of them looking at an interesting image are way higher. Put up interesting images and make sure to brand them with your logo so people know the brains behind the images.
2. Voice
Your brand’s Facebook page needs to have its distinct personality. Use that personality to engage with your followers. And maintain that personality, so the people can read your statuses in that familiar voice in their head. And that is sure to create a sense of recall amongst your followers.
3. Acknowledge your Followers
Reply to all comments, and do it quickly. The more time you wait, you lower the chances of having a conversation with your followers. Post your fan appreciations publicly; it encourages more people to get in touch with you.
4. Timing
The time of day during which you post content on Facebook decides the number of views you get. Analyze your previous posts to see what time has worked best for you in the past.
5. Content
Don’t post just what you want to tell your followers. Every once in a while, try and post or share content that your followers might find interesting. Make sure that it’s related to your field of work.
Having a strong and dominating Facebook presence is a time consuming job. You can always get in touch with Social media Experts to look after your Facebook Page for you.
But you should be careful and avoiding these mistakes . With a huge consumer base, the public portal provides endless opportunities to marketers to create awareness for their brand and to make it more visible to the target audience. However, the opportunity is underscored with the manner in which the platform is effectively utilized. If not used properly, Facebook Marketing Strategy can also backfire or may not be well received by the intended audience. So, it makes sense to be assured of certain basic mistakes that you can avoid while marketing on Facebook.
Let’s see a few of them:
Basic Blunders:
One of the most common mistakes is to not indulge in posting blunders that may damage your brand’s reputation. For instance, you cannot use the image of a plane crash to promote your own airlines, even if your main intent is to mock or engage in satire. This is an exact example of bad judgment and lack of research.
Not Using Facebook Tools:
To streamline your marketing efforts, Facebook provides a range of tools such as Insights, Friends of Fans, Promoted Posts, etc. to help you engage with your target audience and also keep a track of your Facebook marketing strategies. If you are recklessly posting random images and memes without analyzing your performance, then your efforts may not bear fruit.
Ignoring Comments:
You are a brand, and your first priority is to engage with the intended audience. If you only respond to the positive comments and ignore any negative comment or criticism, then as a brand, you may lose credibility. The users leaving comments on your posts are real, may be your existing or potential customers so they expect a response from you. So, by responding to them will make your brand add a personal touch.
Just Too Much Content:
Although, content may be the king, but the context still rules the word. Needless stuffing of your posts with unnecessary information will only do your brand harm. Post regularly, but keep the message intact, which should be persuasive. The main intention should not be to bombard the audience with too much information, rather engagement.
Too Much Brand:
If you only talk about your brand, endlessly, then it will become a routine even for your followers. If your timeline contains endless streaming of only your content then it will be off putting to many. It’s one thing to promote your product and services but engagement with the audience comes when you play around with content. Use content relevant to your industry or niche; share information not originally penned by you, etc.
Facebook is an important portal in the social media space but that does not mean you can use everything and anything on Facebook. Like any other domain, Facebook also needs creativity. Analyze what works for your target audience and not for you. Plan your strategies and not simply post without putting time and effort into it. Be updated about new information and attempt to engage the audience with your brand – to lend a personal touch!
