1. Complete Your Instagram Profile
First impressions are everything. You have just seven seconds before making an impression.
The very first thing you can do to make a good impression with your Instagram account for new followers, is to complete your profile information.
There are four key areas to complete:
- Your profile image
First, make sure your image represents you or your business well and clearly.
This thumbnail can be very small, so utilize your space well so that followers can instantly identify with your image. Next, make sure your name and bio are straight forward. The bio can often be changed to sometimes include a call-to-action or something you want to highlight for a time being, but otherwise it should be nice and descriptive.
Lastly, make sure to include a link to your website. This is the only area an Instagram user can directly click to find out more about your business or product so use it wisely!
2. Follow Suggested Users
Suggested users are chosen by Instagram that are based on people you follow, your contact list, or based off previous posts you’ve liked. This can be a great way to get new followers because you often already have something in common, helping you easier find your specific audience and niche. There are two ways to find suggested users:
- Discover People: Click on the icon in the top right of your app with the person with a plus sign. This will take you to “Discover People” where a list of suggested users lives.
- Profiles: Go to a profile that you enjoy. Right next to the “Following” button you’ll find a carrot icon. Click on the carrot and a list of suggested users will appear below for you to scroll through. This seems to give more of a variety of users, and can be fun to explore.
Both of these ways will open up your following to a whole new world of accounts, and thus will let you connect with others that are looking to follow content just like yours.
3. Connect Your Contact List
What better way to grow your following than to reach out to those you’ve already connected with?
You can connect several users from both Facebook and your Contact List using the settings icon in your app. This option is both available to personal and business Instagram accounts so take advantage of your current circle.
When you follow them, they’ll receive a notification alerting them of your account, hopefully leading to a follow.
4. Create Awesome Visual Content
Instagram is arguably the most visual of all popular social platforms, which means there’s absolutely no way around creating and sharing good visual content. The primary focus of your imagery should be telling a story that’s focused around your brand, and then use creation tools to ensure it looks good visually.
Here’s a list of some of my favorite tools, 34 to be exact, that can help you with whatever type of post you want from beginning to end. If you do have access do a designer, let them focus on telling your story with a consistent theme from colors and imagery, to the filters they choose to use
5. Know How Often To Post
Once you have a completed Instagram profile, found some great accounts to follow, and have created some awesome content, you’re ready to post. And to post often!
But how much is too much? Our own Nathan Ellering analyzed 10 different studies, and found that 3 posts per day should be the max amount of daily posting, while 1-2 daily posts is the recommended amount.
In addition, if you post two times day make sure to mix them up so its not too repeated and thus boring or annoying for your followers. Followers always want interesting, fresh content so don’t feel too burdened to post multiple times per day. Rather, focus on quality, and then increase your sharing from there while always remembering to not be spammy.
6. Post At The Best Time
Where should you start? Well, CoSchedule analyzed the top 20 studies and found that 2am, 8-9am, and 5pm are the best times to post to Instagram. Whether people are going to bed, just getting to work, or checking out to return home for the day, they’re checking their Instagram waiting for awesome posts.
That’s where you come in. What days you ask? Monday and Thursdays have shown to be the most popular; however, some recommend sharing on Sundays as there’s a less volume of posts that day. Plan ahead to post at these times to be more seen, and watch your following grow.