How To Get More Views On YouTube: Tricks To Increase View Counts


Failure isn’t your biggest obstacle to success, it’s not even starting. Most people talk the talk, but never actually walk the walk. You want a great YouTube presence? Start making videos…today.

I know that there’s a tune you can crush. Maybe it’s Classical Gas, maybe it’s Twinkle, Twinkle Little Star. Perhaps 15 seconds of a popular chart? It doesn’t matter. Spend 30 minutes recording and uploading it to YouTube…today.

Start viewing YouTube as a sandbox for playing, performing, and sharing. Not everything you upload to YouTube needs to be perfect or professional quality initially. We’ll get there. But as a relative unknown in the YouTube ecosystem, you’ll want to just get comfortable with the recording and upload process first.


One of the YouTube myths I hear all of the time is – “I just need ONE video to strike it big.”

So what do folks do? Pour a tremendous amount of time, effort, and money into producing an incredible video. Cool. Assuming that you rocked and it miraculously went to the front page of Reddit, you now have 100,000 views and a couple hundred subscribers. Now what? Can you replicate that?

The unfortunate reality is that 100,000 views and a couple hundred subscribers doesn’t get you very far in the YouTube ecosystem. Not to mention, with over 100 hours of video uploaded to YouTube every minute, there’s a 1/1,000,000 chance of you achieving that result.

The myth is dangerous because it forces you into an assumption that “if you build, they will come.” Which, as many creatives – from musicians to tech startup founders – learn quickly, just isn’t the case.

So let’s focus on starting small and building a community. Without a miracle, the only replicable way I’ve seen to build a successful YouTube channel is by being prolific and regimented with content production. One of my favorites, Gabe Bondoc – now with 272k subscribers and 48 million views! – was phenomenal at this early on (thanks for the recco, Corey!).


Your videos do not need to be professional quality, but they should look somewhat polished. Here are a few quick tips:

Don’t record in your messy bedroom, for goodness’ sake. Find a space that looks hip, or at minimum, neutral. You want to be the focal point.

Use your phone or laptop camera to record visuals. Trust me, it’s good enough. But if you’re going to spend a few bucks, upgrade your mic. I recommend Blue (Spark Digital, Yeti, or Snowball) and Apogee (MiC) microphones.

Backing tracks are clutch when playing popular tunes. If you’re a solo instrumental artist, it adds a tremendous amount to your video performance to play the melody in context. You can find almost any backing track you need on iTunes.

Many YouTubers record audio first, and then mime/sync the video to get the visual right. Not saying that it’s the best way, but think about how you can most effectively record videos for quality and time investment.

If you’re not great at AV editing, I suggest investing some time into learning. If you need some help along the way, Fiverr has great folks who edit videos, design intros, and more for just $5.


YouTube is currently the second most popular search engine in the world. While bloggers and websites spend a lot of time thinking about search engine optimization (aka, how to appear at the top of Google search results), many YouTube creators don’t give the same amount of thought to their videos.

What if, when you typed in “Katy Perry Roar,” your video was the first search result? You’d get millions of views. Obviously that’s unrealistic, but you get the point. Where you fall in search results matters.

Check out the YouTube Playbook for some basic details on how to title and tag your videos. It’s important.


We’ve established that you’re posting great videos to YouTube regularly. Now’s time to build an audience.

Simply put, passively posting to Facebook and Twitter will only get you so far. Your video will get viewed by a few of your friends and family, and then disappear from the stream/newsfeed after a couple hours.

Before anything else, read 1,000 True Fans by Kevin Kelly.

To build a sustainable YouTube channel, you need to drive conversion to channel subscribers. And that’s going to take some hustle, both inside and outside the walls of YouTube. Most folks will never just happen upon your content and share it to their friends. So for the sake of brevity (another post on building an audience to come), here are a few thoughts to get your brain a’moving…

  • Regular, personal communication paths to friends and family, asking them to check out your videos and subscribe. Email Newsletter, Facebook messages, Twitter DMs, Instagram Direct, Snapchat, and more are all potential communication paths.
  • Make a clear call-to-action in your video and video description.
  • Sharing on video communities like wimp, Reddit, and Remember to respect the rules and community.
  • Outreach to bloggers who feature “Top YouTube Videos of the Week” or write about music closely related to your style/influences.
  • Work with friends and other YouTubers. See “Work With Friends” below.

The point being, you likely will not build a lasting YouTube channel by simply posting to Facebook and Twitter. Get hustling.


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