1. Plan your campaign & don’t stop plugging
The best way to earn new followers and listeners is to push your playlists online as much as possible, whilst continuously taking inspiration from what’s trending on social media. Plan how you’ll advertise and plug your playlist in advance and try lots of different ways to win new followers.
The follow-for-follow technique is a one way to connect with other curators whilst also checking that your playlist ideas haven’t been used before, but there are plenty more options to attempt.
2. Advertise it to your personal network
In the same way social media users increase their followers on Facebook, Instagram and Twitter, aim to get your playlist popular amongst Spotify users.
A quick way to do this is to use simple promotional tools like sponsored posts to reach out to your social media network. Your playlist could also be advertised personally. Contact your local venues, bars, independent shops and cafés and ask them to shuffle it.
3. Reach out to playlisting sites
Find websites that push playlists like Sound Plate and Playlists.net and submit yours to a network of curators.
Playlists.net is connected to the ‘Playlist a Day’ app, which is compatible with iPhone and Android. It randomises Spotify playlists and sends users one themed playlist a day. It’s also free to download from iTunes and Google Play.
4. Post on Reddit
Reddit’s Spotify Playlists subreddit hosts a competition every month for the best playlist created within a theme. Alternatively, you can simply upload to this subreddit which helps to bring the power of Reddit’s ranking algorithm to Spotify playlist discovery.
The We Are the Music Makers subreddit is another online community perfect for playlist exchanges. There are different competitions every week to create a buzz, where users post comments and regularly check out the work of others.
5. Spotify Playlist Exchange
Join the Spotify Community! Log in with your Spotify username/password and post your playlist to the Spotify Playlist Exchange with a brief description informing other users of the genre, why you created it and whether you’re going to keep it updated or not. Remember to tag related genres in case users search for particular music through the playlist exchange.
You can also rate playlists submitted by other curators, comment on their threads with your playlist attached and encourage them to follow it.
6. Collaborate with other playlist creators
Collaborate with popular playlist-makers such as Filtr, Indiemono, Streaming Promotions and Playlist Pump.
Create a playlist that’s mutually beneficial; with the help of these platforms, it could rank highly on Spotify searches. Send in a proposition along with your playlist idea via email or through the websites. Remember to advertise yourself as a curator who can work professionally and within a deadline.
7. Contact artists on your playlist
Bands and artists always want to get music playlisted, so reach out and ask them to share with their fans. If you don’t know them personally or don’t want to get in touch via their management, then the best way to do this is through Twitter. Attach a link and playlist artwork in case they re-tweet!
8. Make use of blogs and influencers
Contact popular music bloggers and work on a collaboration or a playlist takeover with them. Have the blogger post about it to their social media profiles encouraging fans to share.
An easy way to contact influencers is through Famebit. It’s free to sign up and you can meet tastemakers worldwide who post daily on YouTube, Twitter, Instagram and Facebook. Alternatively, create your own weekly blog post and keep it fresh with new music and update it with your own playlist links.
9. Share with Spotify Codes
Make your playlists more shareable with Spotify Codes. You can get your friends and followers to scan your playlist code on their phones to instantly play music. You’ll find your playlist’s code by clicking on the ellipsis (…) menu, and the code will be attached to the bottom of your playlist artwork. You can then save it to your camera roll for easy sharing.
You could also upload a photo or screenshot of your playlist code to Instagram for your followers to scan using the new camera icon situated to the right of the Spotify searchbar, or include it on any flyers, posters or promotional material.
10. Keep creating new playlists
Why stop there? Create more playlists! Consider mood and genre, which artists are popular and most importantly, your own tastes. Put together music you’re proud to promote and you’re currently excited about.
Although you may be curating playlists with music created by other artists, there are lots of ways to keep it original. Try to create your own unique themes and set yourself apart from other Spotify playlist-makers.