How to get more likes on Instagram
1. Post compelling photos and video
It goes without saying that you need to put some serious thought into the photos and videos you post to Instagram and make sure you choose the best looking, most interesting content for your feed. When selecting your Instagram content, keep the following three photo guidelines in mind:
- Show your face (or someone else’s): Photos that include people’s faces are 38 percent more likely to get Instagram likes than photos without faces.
- Know your colors: Pictures that are primarily blue get 24 percent more likes than photos with red as the primary color, and photos with a single unified color scheme get 17 percent more likes than those with many different colors.
- Watch your filters: Researchers from Yahoo and Georgia Tech found that while filtered photos get more engagement, not all filters are created equal. Their results showed that filters to increase contrast, correct exposure, and add a warmer tone to photos have the best results. It can be easier to achieve these effects using Instagram’s manual editing tools rather than selecting a pre-programmed filter. If your photo is great, don’t feel compelled to filter it just because you can.
To keep your visuals unique and varied, try incorporating Instagram’s other apps. Boomerang creates a short looping video, Hyperlapse creates smooth time-lapses, and Layout combines several images into a collage.
2. Spend time on the caption
Yes, Instagram is a highly visual medium—but that doesn’t mean you can neglect the text that accompanies each post. Unlike Twitter, Instagram does not have a character limit, so you can write quite a long caption to go with each photo or video (if it makes sense for your brand). It’s a format that allows for highly engaging storytelling, something National Geographic has mastered.
Sure, a cute baby animal pic is likely to get a good number of likes all on its own, but the story about Mama Penguin’s “heroic parenting skills” makes it virtually impossible not to like this photo.
But your story doesn’t need to be a long one: An effective caption can be only a few words long. If you’re not sure what to use for a caption, try asking a question. It’s a surefire way to engage users, who will jump in with their answers in the comments—and often give your photo a like at the same time.
3. Add a location tag to make your content more discoverable
The “add a location” option allows you to tag your posts with a place name that becomes a clickable field. Clicking on the location then shows all photos and videos tagged with that place, offering another way for users to discover your photos.
Easier discovery means more people will see your photos, so perhaps it’s not surprising that posts tagged with a location get 79 percent higher engagement than posts that don’t.
A physical location associated with your brand—like a shop, hotel, or head office—is an obvious choice, but you can also use a more general location like a city or town.
If you post, for example, from partner locations, community or networking events, or tourism destinations, you’ll likely use different location tags for different posts. Instagram will provide a list of suggested locations for each photo.
4. Use hashtags—wisely
Hashtags are not technically a separate component of your post, but they’re so important that they’re worth considering on their own. First, think about where to include your hashtags. You can include the most important two or three hashtags in the photo caption, but don’t go overboard—a big block of hashtags is hardly compelling content.
If you want to use more than a few (Instagram allows up to 30 per post), post them as a comment. Once users start to comment on your post, the comment with the hashtags will be hidden from view, but the tags will still be in effect.
When deciding which hashtags to add to your post, keep in mind that the most popular tags may not be your best option. Tags like #like4like are popular, but they’re pretty obviously fishing for likes rather than building meaningful engagement. Many of the likes they draw in are not even from real people, but from bots.
That said, there are plenty of popular hashtags worth using in your posts, including at least one themed hashtag for every day of the week. For example, LeBron James’s vintage photo with the ever-popular #tbt hashtag (short for #throwbackthursday) garnered more than 265,000 likes.
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