How to Get More Likes on Instagram: 15 Ideas, Strategies & Tips
Fast forward a month – the company’s 10 photos only have a few likes each, and there hasn’t been any discernible improvement in business success.
This guide will help you unlock the keys to Instagram success with 30 ideas, strategies & tips teaching you how to get more likes on Instagram.
Let’s get into it.
1. Take high-quality photos
This might seem like a no-brainer, but you’d be surprised how many people don’t do it. You don’t need a DSLR worth several thousand dollars to make a great Instagram post, but you should at least make sure your lighting is good and everything is in focus. I’d recommend at least a modern smartphone (like a newer iPhone or Galaxy) if you want to take some great-looking shots. Great photos are naturally more aesthetically pleasing – and that means more likes.
2. Use a consistent filter scheme
Though it might sound frivolous, being consistent in your filtering scheme is one of the top ways to build your Instagram brand. Using the same set of filters (one or two!) for all of your photos helps you create and maintain a consistent visual identity on your Instagram account. This makes your photos instantly recognizable on your followers’ feeds, increasing recognition and getting you more consistent likes.
3. Share posts on other platforms
Link your Instagram account to your other social platforms (like Facebook and Twitter) to share your account and the media you post with your fans in other areas. This helps to leverage the profile traffic and views you generate in your other platforms to point them towards your Instagram profile, generating you more likes (and followers too). Your blog is another great place to share your Instagram posts.
4. Use local hashtags
Using local hashtags is an awesome way to reach potential customers near you. Find popular local accounts (you can do a quick Google search for “top Instagram accounts in [city]”) and see what hashtags they use for their photos. Use these hashtags, and there’s a good chance you can connect with people near you or accounts who might be interested in featuring your photos or your business. This can help you gain more followers and get more likes on Instagram.
5. Use popular hashtags
Though they’re not that effective when looking to reach Instagram users near you, using the most popular hashtags can be helpful when you’re looking to reach a large group of Instagram users. Using popular hashtags helps your photo be seen by more people, which is an easy way to rack up a large number of likes on your photos. Remember that they’re not high-quality likes, but if you’re just looking for a way to boost your account’s credibility, this is a good way to go.
6. Tag a location
Tagging a location in your photos lets people in your area see your photos more easily. Tagging a general location (like “Downtown LA” instead of a specific restaurant) will increase the chances that people will see it. People looking for photos near them will be likely to engage with them, meaning you have a good chance to get more likes on your photos.
7. Share behind-the-scenes photos
Social media is the place to share more intimate moments from your business with your fans and followers, helping you to develop your brand personality and strengthen your emotional connection with customers. Give your followers a look behind-the-scenes of your business – preview an upcoming product, show off your employees, or take them on an office tour. This type of content is unique and engaging, meaning it’s likely to garner likes from your followers.
8. Run a like-to-enter giveaway
Everyone loves free stuff! Running a simple like-to-enter giveaway is one of the best ways to get more likes on Instagram. Because the barriers to entry are low (it’s just a double tap away), it’s easy to rack up a ton of likes on your giveaway photo. Create an attractive, engaging photo of your prize (your product is the best way), and put a simple “like this photo to enter for a chance to win…” CTA in your caption.
9. Run a tag-to-enter giveaway
Just like a like-to-enter giveaway, tag-to-enter giveaways are awesome when you’re looking to generate a large number of followers. The same tactics apply, but make sure you ask entrants to tag two (or any number) of their friends to enter – this spreads the image further, increases the number of people that will see it, and achieves more entrants. This can translate easily to more followers and more likes on your future photos.
10. Partner with an influencer
Find an influencer within your industry to partner with. Get them to take and post a photo of them with your product on both their profile and yours. This helps your business reach more people within your target market, and increases your credibility through social proof. Influencers’ followers take their decisions into account – and this means the people they’re posting to will be more open to buying a product from your business
11. Host a takeover
Having an influencer take over your account lets you interrupt your regularly scheduled programming. Make sure the influencer informs their followers in the days leading up to the takeover that they’ll be on your account – this makes their followers aware of your account, increases your follower count, and gets you more likes. Again, this helps generate credibility and traction for your brand within your influencer’s fanbase.
12. Partner with other brands
Just like having a partnership with an influencer, partnering with a brand that has a complementary product within your industry (not a competing one!) can help you reach a greater number of people in your target market. I’d go a step further and partner with the other brand to host a giveaway, featuring a prize package that has both of your products. This is super engaging, and can help both of your brands share followers and get more likes on your photos – meaning more potential sales in the future.
13. Promote your posts
Though it’s not nearly as strict as Facebook, Instagram can be tough on brands looking to increase their reach organically. Taking advantage of the Instagram Ads platform to promote your posts helps you reach people that don’t already follow you. Its powerful targeting options (it’s the same as the Facebook Ads platform) allows you to select with pinpoint precision the people who will see your ads. If your targeting is sound and your content is engaging, you can bet you’ll gain more followers who are interested in your business, which means more likes.
14. Video
Other media types are often more engaging than photos when you’re looking at a crowded Instagram feed. The first of these media types is video. Posting a video featuring something like a “how-to” of one of your products, a sneak peek at an upcoming product, or some other engaging content idea can be a much more exciting media piece than a simple photo. Make sure your video doesn’t rely on its audio – many people browse their Instagram feeds in locations where listening to audio isn’t feasible.
15. Boomerang
Boomerang is a content type that lies halfway between GIF and video – it’s a short video that plays forwards and then backwards (hence the name). Posting a Boomerang is another great way to pull attention from your followers. Make sure it’s something exciting – a Boomerang with quick and dramatic movement is the most engaging kind.
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