How to get more Instagram comments | SMMSUMO
1. Hold an Instagram Giveaway or Contest
For the past two months the top 5 most commented-on posts from Tailwind members were all giveaways. These posts didn’t get the most likes, but they often exposed the posters to a significant number of new potential followers.
Instagram contests usually giveaway something of modest value to an entrant who in return for a chance to win has followed the account, liked the post, and often tagged a friend (or in this case as many friends as they wanted chances to win).
This contest was among the most successful ever run by a Tailwind member, perhaps because it targeted sorority sisters who tend to be heavy Instagram users, with a seasonally appropriate fashion giveaway. Notice also the hashtag usage – #winitwednesday. Nail your hashtag research with the Tailwind Instagram Hashtag Finder.
We reached out to Lindsay Crawson who ran the contest and she said, “This post was a contest where we gave away about 120 of those pullovers to one sorority chapter. Sororities had to enter by tagging their sorority sisters in the comments for entries. Its a very exclusive product and is seasonal so it was a huge hit. Probably got us about 1000 new followers. The challenge is retention once the contest wins.”
We’ve seen Instagram contests be so impactful that we conducted an original Instagram contest study with tons of ideas for holding your own.
2. Make your post too cute not to comment on
This is a regram of user generated content (UGC). It works at getting comments because it engages the cuteness overload reflex, which is to gush about how stinkin’ cute something it (AKA comment).
A lot of the comments are people sharing the post with friends by @mentioning them. Many of these are likely friends with young children who might become customers for Buzz Bear Studio, who sell these onesies.
3. Ask a controversial question
This question is a double-whammy. A lot of people tagged a friend in the comments as “that one friend who gets very excited about pumpkin spice”, while a lot of others answered the question in the description and got their real feelings about Pumpkin Spice off their chest.
4. Ask a revealing question
Interestingly The Naked Yoga Girl’s hypotheses about why people follow her are borne out in the comment responses. She knows her Instagram audience and what they want, which goes a long way to explaining the success of this account. That and amazing original content and incredible consistency. She certainly knows how to get more comments.
5. Be vulnerable and real and people will support you
This takes a special kind of strength, but the support you get through comments can help you through a challenging time.
6. Inspire awe and ask people how they feel about it
Instagram is a great platform to share your wonder for the beauty of the world. If you get it right, others will react in your comment feed with awe and maybe tag their friends – the equivalent of nudging a friend in the ribs to look up and enjoy a double rainbow with you.
Here’s an example of someone feeling awe in the comments of this post: “Elizabeth, this is just the most beautiful, amazing thing! I feel like I could just watch it over and over! Thanks so much for introducing me to this unique flower and for sharing with me!?”
7. Show off your talent in a way that’s just outright remarkable
If you’ve got the talent for this one you can do it over and over again in every way imaginable. Talent is the gift that keeps on giving.
Many of the comments on this post are complements, but just as many are genuine questions about the products she uses. She’s positioning herself as a credible authority and I’m sure she’s got the attention of cosmetics companies because of it.
You know you’re on the right track when you’re getting comments like this one: “Just need to say that I went shopping at Sephora thanks to this video !!! Lol these cosmetic brands need to start paying you !!”
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