1. Use Strong Images Regularly
Use strong images that are professional, crisp, interesting, and relevant. For instance, if you sell clothing, make sure you include the items you sell in the image, make the images look professional, and portray the items in a captivating way by, for example, instructing the model wearing your product to pose in a way that makes the clothing appealing.
You want to include images to all of your Facebook page posts because users are more attracted to images, which are more captivating than plain text. The more posts you captivate users with, the more likely you’ll receive page likes.
2. Connect with Other Pages
Engaging with other pages increases your exposure, as well as communicates to Facebook what your page is all about, making Facebook more likely to suggest your page to users who already follow pages similar to yours.
3. Cross promote on Twitter and LinkedIn.
Add a link to your Facebook Page on your business’s Twitter and LinkedIn profiles (and your personal profile, for that matter). Tweet about your Facebook Page occasionally to encourage your Twitter followers and LinkedIn connections to stay in contact with you on another network.
Add your Twitter link to your Facebook Page, and occasionally tweet about your Facebook Page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc. Just be sure that your cross promotions are sparing and strategic — you don’t want to spam the other audiences that you’ve worked so hard to develop.
4. Include a “Like” Button on Your Website
Customers that visit your website are a great audience to target for Facebook page likes, as they are already interested in your business. By installing the Like Button plugin to your website, users browsing your products or reading your blog (if you have one) can easily and non-intrusively like your page.
5. Make Your Profile and Cover Photos Count
Use professional photos that fully communicate your brand. Because these are the first things users see when they visit your page, it’s important to make a great first impression. Think of them like you would a sign for a brick-and-mortar store.
6. Embed Posts on Your Website or Blog
Copy and paste code for one of your top-performing Facebook posts into the backend of your website or blog. That way, visitors to your site will see it and can simply click on it to view and (hopefully) like your page.
7. Be active.
Getting more Facebook Likes isn’t just about profile optimization and an initial push. To continue growing steadily, you need to maintain an active, ongoing presence.
Not only does this mean posting educational, insightful content on a regular basis, but it also means monitoring your presence and interacting with your fans. Ask questions, answer questions, and participate in discussions with those posting on your page. Find, follow, and build relationships with others in your industry. Create a presence worth following.
8. Completely Fill in the About Section
Completely means putting all the information in there: the link to your website, your business address, the year your company was founded—all of it. This may feel like a slower, less proactive way to attain likes, but it does help because it establishes credibility.