1. Comment on related SoundCloud tracks
Connecting with other SoundCloud artists within your niche is an effective way to build a network for attracting more followers. Commenting on their tracks is one of the easiest ways to do this. It also makes you more visible to other artists’ listeners, drawing them to your tracks.
The key to making this strategy effective is leaving high-quality comments that would lead to a conversation between you and the track’s owner and fans. Feel free to comment about their track’s technical aspects or other topics that would be of interest to them. Do it in a constructive manner to leave a positive impression and encourage them to respond.
2. Connect with bloggers
Reaching out to music bloggers can increase the visibility of your music outside of SoundCloud and attract new followers. There are plenty of blogs out there that cater to your specific genre. These blogs are often on the lookout for new acts to feature, giving you a good opportunity to catch their attention. Talking to vloggers is just as important:
When submitting your music to blogs, prepare a good pitch for it. Talk about any interesting stories behind your tracks or aspects of your music in general. This will make you stand out from other submissions that the blogger is reviewing.
3. Album Cover
Hire a designer to make your album cover beautiful and impressive. It is because once the album cover gets coverage on social media, it is your music that is getting represented. Hence it is essential to make it attractive and truly symbolize your audio.
4. Post on music forums and Subreddits
While social media is the dominant online promotional channel for musicians nowadays, forums are still invaluable for drawing new SoundCloud followers. Reddit, in particular, remains a popular place for people to find new artists to follow. The site has dozens of active music subreddits, including one dedicated to SoundCloud.
Before submitting your tracks to any forum, familiarize yourself with their posting rules. You also don’t want your link posts to look spammy. Instead of just dropping your SoundCloud link, provide some context around it. You can talk about the inspirations behind the track or its technical aspects. This serves to pique readers’ interest and get them to click the link.
5. Your Bio and Contact Information
If you’re an up and coming artist on SoundCloud then your bio is an invaluable way to make a strong impression and highlight who you are as an artist. Focus on who you are, where you’re from, and what you do music-wise as well as all your major and recent accomplishments. Mention any labels you’re associated with, any notable venues you’ve played and any stand-out performances or crowds.
Once you’re done with that, add contact information. This is important – because a page with no contacts implies you don’t have a set process for bookings and studio sessions. This is bad, as people who would otherwise be interested in working with you may be turned off by the prospect of struggling to contact you and working with an inexperienced musician. This isn’t something you want – so, whether it be a manager’s or your own, always remember to add contact information.
6. Add a ‘Buy’ Link.
Getting listens and likes is nice. But likes and listens won’t buy you that new mic you’ve been eyeing. Add the right links: Buy on iTunes, Beatport, Juno, Bandcamp or whatever else you use to sell your music online. (If you have a pro account you can change the button text to anything you want.)
Change it to Stream on Spotify and link to get some extra streaming juice. Or write ‘Donate’ and link to a Patreon or a PayPal. You’ll be surprised how many super-fans out there will support your music.
7. Change URL/Username to ‘look official’.
SoundCloud has a problem with people creating accounts to look like their someone famous when they’re not. They steal a bit of someone else’s fame to get a few plays. Watch what happens when I search for Beyonce on SoundCloud and click on the People tab:
You best be careful when you mess with the Beyhive! None of these are official accounts associated with Beyonce in any way. They’re all tributes, or downright ripping her off. There is one official SoundCloud account for Beyonce though.