How To Get Views from YouTube’s Organic Search Results
Like Google’s search results algorithms, YouTube has its own algorithms used to showcase the best and most relevant videos to users.
Imagine if a blind person had the task of categorizing content by which content was best.
Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and rank in the top of its search results.
1. Use Descriptive and Keyword Rich Titles
This is where your keyword research will come into play. A descriptive and interesting title will do two things: provide keywords for the algorithm to sort for relevancy purposes and attract users and inform them about what the video is about. To conduct keyword research, you can use typical SEO methods like using keyword planner or other keyword research tools.
To check keyword popularity on YouTube, go to keyword planner and select YouTube search on the far right. Optimizing your video content for the right keywords will help gain organic views by informing users and the search engine just what your video is about.
2. Have Quality and Keyword Rich Descriptions
The video description is where you can better inform the search engines and users just what exactly your video is about. This will help increase the click-through-rate and thus the views, as users will know what to expect in your video.
Try to both stand-out and remain generic; you should capture interest while still trying to rank for short-tail keywords. Entice users above the fold with your descriptions and optimize them correctly for the YouTube search engine as you would with a normal SEO meta description.
3. Use Tags
YouTube video tags further help distinguish what your video content about and helps the algorithm understand what users will view when they see your video. These, along with your description and title, should reflect the core of what your video is about. Think short-tail SEO again.
4. Optimize Your Thumbnail Image
Your thumbnail image, like a hero-image, can work wonders when increasing your YouTube views whether they’re on the organic results page, suggested videos section, or appearing on social media. Use high-quality images that feature readable and engaging fonts and facial-closeups, if they’re featured in your video.
Have your thumbnail be a visual correspondent to your title and description to boost your video views.
5. Create Transcripts of Your Videos
Captions or transcripts of your videos have been heavily debated as to their ability to increase your YouTube ranking. However, closed captions can help get more YouTube views as they cater to international audiences and the disabled.
Ranking well for YouTube’s organic results can increase your views immensely and provide a sustainable method of viewership traffic. Buying YouTube views may provide a quick boost in views, but it’s not a good long-term solution as behavioral analytics are more meaningful ranking factors in the eyes of YouTube’s algorithms.
6. Provide Content that Educates or Entertains or Both
Your video content should provide value to the viewer; whether it’s teaching them how to do or understand something, or simply keeping them engaged and entertained. When users find your content valuable, they’ll return for more and increase the views on your other future video content.
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