Facebook Strategies: How To Get More Fans And Increase Engagement

In early 2018, Facebook began favoring brands and posts that create “meaningful interaction” between users.

This means that overall, Facebook users will see more content from their friends, family, and groups, and less from businesses, media, and brands. We’ll show you how to grow your number of high-quality fans on social media. Keep in mind that this doesn’t happen overnight. To grow your following with legitimate, engaged fans, you’ll need to take your time and let your follower count grow organically. The following options are a few great ways to get started!

Be active

Getting more Facebook Followers isn’t just about profile optimization and an initial push. To continue growing steadily, you need to maintain an active, ongoing presence.

Not only does this mean posting educational, insightful content on a regular basis, but it also means monitoring your presence and interacting with your fans. Ask questions, answer questions, and participate in discussions with those posting on your page. Find, follow, and build relationships with others in your industry. Create a presence worth following.

Use Facebook LIVE

Facebook Live is a video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more.

The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons!

Get More Facebook Engagement

Getting more engagement can be tough. Everyone wants to ‘go viral’, but most businesses that focus on social media marketing will find that engagement tends to grow steadily the more you work for it.

Besides, going viral is short-lived. It’s better to steadily increase engagement, rather than see one huge spike only to watch your engagement plummet and return to where it was before you went viral.

Let’s work on steadily improving your engagement.

Create Shareable Content to Get Facebook Followers

Sharing really is caring in the social media universe. When someone shares your content, he or she amplifies its reach and helps you connect with more prospective customers.

People don’t just share content because it’s a nice thing to do, though. They share because they truly believe their friends, family members, and colleagues will benefit from the content.

If you want people to share your Facebook posts, make them as valuable as possible. Give people an incentive to share it with their own followers so your brand gets more exposure.

Content is King

I preach content (+ engaging with fans) like it’s a religion. Without content, you don’t have a site/blog. Make sure it’s quality content with good, easy-to-re-post images. Then share your knowledge and do it often. Give people a reason to keep coming back. Show them why they should follow you.

I’m not saying you have to cure world hunger (but imagine how viral THAT post would be!)

It’s as simple as: high quality content creates more shares, comments, likes, reposts, followers, etc… – more of those things creates more traffic and higher page-view rankings, which in turn leads even more potential clients to your blog/site. Recycle, Rinse, Repeat.

Be entertaining

The best way to get more followers for your Facebook Page or Profile is to post information that your followers want to share out themselves! By sharing good content, your page will be more active and engaging and the more personal and active you can make your page, the better! What do people want to see? Photos! Your followers love to see photos of you, your team, and what you have going on! If you tag your customers in their photos on your page, their friends will see them and see your page as a result. Be sure to take lots of photos at each of your live events, parties, vendor booths and tag everyone in the photos!

Follow relevant Facebook pages

Following Facebook pages will help helps you to widen your audience reach. Where appropriate, post on those Facebook pages as a visitor with intelligent and well-thought through posts (avoid ‘posting a comment for commenting sake’).  As you build visibility for the profile, you can leverage this to increase visibility to your brand page.

Try out these four proven Facebook marketing tactics and see the results for yourself. They have worked for numerous social media accounts I’ve worked on and I am sure you will benefit from them too!



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