Best Ways to Increase Twitter Views
1. Share great content
Great content is what gets people to talk about you and share your posts—increasing your reach and growing your followers. And the key to great content is knowing your target audience and what they are interested in.
Everything you post on Twitter must be valuable to your audience. It should help them solve a problem, keep them informed, entertain them, and/or engage them.
Your tweets should also be concise, well-written, and accompanied by compelling visuals whenever possible. Our guide to using Twitter for business will teach you everything else you need to know about creating, curating, and sharing great content.
2. Tweet the right amount
If you bombard the audience with too many posts, you might turn people off from following you. But too little might suggest to some that you’re not worth following.
There’s no magic number for how many times a day you should post. At Hootsuite, we suggest posting once a day at the very least. Pay attention to how your existing followers react to find the frequency that works best for you, and keep a close eye on your Twitter analytics.
3. Curate sharable content.
Try to introduce people to new things, brands, and ideas that are relevant to your line of business and your audience’s interests. Be on the lookout for “firsts” or new trends. Everyone loves to be the first to share something new and interesting with their own networks. Become a trusted source of that type of content to attract lots of new followers who want to be in the know.
4. Don’t be too promotional
People use Twitter for many reasons, including researching brands and products, but giving off a pushy salesperson vibe on Twitter is rarely a good look. It can turn off potential new followers and annoy existing ones.
If you find the right moment to ask for a sale, go for it, but make sure it’s something that adds value for your audience, such as an event or special offer, rather than just “Look at our product, isn’t it great?”
5. Be funny (if appropriate)
Amusing tweets are among the most retweeted. But it’s hard to be funny and even harder to be consistently funny. Don’t try to force humor if it’s not your strong suit and/or doesn’t fit with your brand voice.
6. Write (and edit) well
Saying a lot in a few words is no easy task. As Mark Twain famously said, “I didn’t have time to write a short letter, so I wrote a long one instead.”
Although you now have a 280 characters to play with, writing for Twitter is an exercise in brevity. How do you say enough to get people’s attention and compel them to share, reply, or like your Tweet? The answer is you need to be as good an editor as you are a writer.
7. Link to Twitter from other social profiles
Promote your Twitter account from your other social profiles to get new followers. But don’t just post a link to your profile and tell people to follow you. Instead, give people a reason to with an exclusive offer, a poll, or tease content only available on Twitter. You can also add a link to your Twitter account to your Facebook, Instagram, and other social profiles.
