Best Ways to Grow Your Network on LinkedIn

1. Personalize Your Connection Requests

When scrolling through LinkedIn’s list of “people you may know,” don’t simply click the blue outlined “connect” button. If you do, a generic request will be sent. Instead, go to the person’s page and click the solid blue “connect” button there. Doing so will bring up the box shown below and allow you to add a personal note with your connection request, such as “Good to meet you last week while traveling to Chicago. Let’s keep in touch.” If you’re interested in connecting with someone you don’t know, such as a person who works in a similar role at another company, use wording like, “I’ve seen your posts and noticed some of your work. I really appreciate your perspectives and would love to connect.”

2. Follow Up

Believe it or not, networking can still happen the good-old-fashioned way by actually meeting people face-to-face. Shocking, I know. Did you meet someone at a trade show or conference? Volunteer or serve on a committee for a charity event? How about the business owner at your favorite coffee shop, your healthcare provider, yoga instructor, classmates…you get the idea. It’s easy to overlook connections you come in contact with every day, so reach out.

3. Set Monthly Growth Goals

Getting from 100 connections to 500+ seems like an impossible feat. However, if you divide that number over many weeks or months, it doesn’t seem so insurmountable. For example, instead of setting a goal of going from 100 connections to 500+, try setting your goal to 175 connections within two weeks; then repeat. Remember, the key to setting goals is to make them realistic.

4. Post Often

This one is self explanatory. When a connection “likes” your status update, all of their connections are more likely to see your original post in their feed. If your content seems relevant to them, they may take the step to sending an invitation to connect. Posting more often creates additional opportunities to receive likes, shares and comments, thus syndicating your content across homepage feeds everywhere.

5. Use Images

Using images on social posts can significantly increase engagement with people in your existing network and exposure to potential connections. How much? Research shows that using visual content will increase views by 11 times.


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