9 Ways to Get Your Video Trending on YouTube | SMMSUMO

1. Get Existing Subscribers to View the Video Quickly

Perhaps the number one most important thing you can do for a video is get a strong burst of views in the first three days after the video comes out. It doesn’t necessarily matter where those views come from, so long as they’re real and valid views, but it’s easiest to get them from your subscribers.


The best way to do this is to set up some kind of off-site means of contacting your subscribers. Getting people to sign up for a mailing list, or at least just set up notifications for when you publish new content, can be great. Also, whenever you publish a video, if you have a blog you should publish an article on the same topic and embed the video.

2. Encourage Longer Views

Longer views are empirically better than shorter views, though complete views of a Vine-length video work just fine. If you’re concerned about marketing and not just meme-producing, though, you’re going to want to produce longer videos. I know a lot of common advice recommends the ideal length of a YouTube video at somewhere around two or three minutes, but that’s an odd side effect of how YouTube is often used for music and memes as well as marketing.

I actually recommend videos closer to 10 minutes long. You just need to find a topic that’s engaging enough to get people to sit through it all. These videos need to be value-dense and should keep watching all the way through.

3. Get People from Off-Site to Browse YouTube

A newsletter, a blog, business cards with your channel name on it; it doesn’t matter how you do it.You should use every method you can think of to refer people to YouTube via landing on your channel. When your channel is the start of a session for a lot of people, and those people stick around on YouTube for more than just the one video, you’re bringing tangible value to YouTube itself. They obviously want to promote this, so they encourage more views to the channels that bring in people. It keeps you wanting to use the site, since you’re getting value out of it yourself.


4. Engage Your Audience Outside of YouTube

Obviously, you can’t just make Facebook posts telling people to go to YouTube; you need something more to it. Actually, Facebook is a pretty bad place to promote a YouTube channel. Since Facebook has their own video engine and are trying to compete with YouTube on that front, they sneakily do a little demotion of YouTube video links.

Anyways, what you really need to be doing is engaging with your audience. This is one problem that a lot of young, new YouTube creators have. They try to start up a channel where they can publish content and expect it to carry them. In actuality, most successful channels tend to have external communities, either on a web forum, a website, or even just a Discord server.

5. Stick to a Narrow Niche to Bring Repeats Viewers

I’ve already mentioned that getting people to view your videos right away is very important, but how do you do it? One great way is to focus your channel on a narrow niche and style of content. People who only play horror video games with a face cam, people who only post about Facebook marketing, people who only share a certain genre of music; these are the kinds of narrow channels that succeed.

The only channels that go generalist and succeed are those backed by large sites that have their own communities externally. They’re sites that don’t need the YouTube success; it’s all incidental to them. Even then, those sites tend to either be specialists in their own style of content, or huge news agencies.

6. Don’t Experiment with Content: Bad Videos Hurt Channels

Conversely, if you have something that works, don’t experiment. People come to see your content, and if you upload a new type of content that doesn’t jive with the rest of your videos, those new videos won’t get the attention of your existing audience.


You’ll end up behind the curve unless, somehow, that new video gets an immense kick off and ends up going hugely viral. Even then, you’ll need to either switch to that new kind of content wholeheartedly or risk losing the value of the subscribers that came in from that experimental video.

7. Optimize Video Impressions for Maximum Interest

By “video impressions” I mean the bit of the video that shows up in the recommendation. This is two things; your thumbnail and the first handful of characters of your title. Titles are easy enough, and you should have plenty of experience with that from blog posts.

As far as thumbnails are concerned, you want them to be interesting, vibrant, colorful, and consistent. If you take a look at an optimized channel, their thumbnails tend to be very stylized and very similar. They’re different enough you can tell if you’ve watched a video before or not, but they’re also branded in a way that showcases their identity.

8. Optimize Meta Data for Visibility in Search

The other place your videos will show up is in search, but only if the rest of your mea data is optimized for it. This mostly means your title, your description, and your tags. Never flood your description with tags; use the actual tags field for that. Use the description for an actual description of the video, as well as call to action links that you either include on every video or mention specifically in the video for the user to check out. There’s no really specific steps for optimizing this on YouTube; just use your SEO know-how to make use of the same concepts there.

9. Upload More Videos, Consistently

Remember how it’s really important that your existing subscribers view your new videos as soon after they’re published as possible? One good way you can make sure they do exactly that is by posting videos frequently and on a consistent schedule. I’m talking something like “a new video every Wednesday at 8pm EST”, where you end up posting at least those 52 videos a year.


The idea is to basically train your audience to watch for a new video on a specific time of the week, every week. They don’t fall out of the habit of looking, they know when a new video will show up. They can get in the habit of checking shortly after the video goes live.


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