1. Submit your music to playlist curators.
Step One : Spotify For Artists
Yes they will not respond, yes they will see your submission. Out of thousands of releases to review everyday you must stand out. You’re not featured in MINT on day one ? No worries, stay focused, the best way to catch their attention remains : Curator Playlists.
Today, a sufficient amount of popular curator playlists can break an artist or a song. It’s one of the keys to promote your music and have a stronger presence. To get your music featured on curator playlist, check out our 10 Spotify playlist curators you can submit for free to begin with.
2. Create your own playlist
Do it yourself ! The simplest way to get more streams and gain followers is to start building your own playlists. Be active, creative and manage your own personal playlists around your releases. Most importantly, it allows you to trade your tracks with other curators, share your music and increase your presence : it’s a win-win situation.
3. Build your image
Have a strong “Brand” image is essential, on Spotify but especially on social media. It’s a showcase for your music and an effective way to build your identity. Get verified on Spotify as an Artist, and present your graphic charter/press pics for a slick looking profile.
4. Contact Music Blogs
Good thing you’re sharing : now we can’t all acknowledge 10 000 engaged friends willing to listen your music from day one. You might also want to reach out to new audiences and convert them as fans. Music blogs are a best way to do that, if your music covered on a blog, it’s guaranteed to be seen by people who already like the genre. On SubmitHub for example, prepare a good promo package, with a press release, press shots, your bio, and obviously your song.
5. Support artists and their work
Sharing is helping. Don’t hesitate to support and share other artists’ tracks/playlists: LET THEM KNOW. Also, following artists you like is an other way to help your fans discover the music you’re into.
6. Promote to Labels
Today, Record Labels often have playlists on Spotify. Contact them with their submission link, on socials or by email. On top of that, they can be interested in signing your next tracks, and it’s a good way to build up a relationship with them.
7. Use Emails
Your email list is an extremely valuable tool to promote your music. Progressively, your mailing list will grow, and you can build a strategy around it, offering something exclusive (a Spotify pre-save, an alternate version of a song, or an anticipated announcement, for example).
8. Share your Spotify links… everywhere!
If you have a website, take the opportunity to get more streams : add embed players links, “Follow” buttons, QR Codes (Spotify Codes)… All related to Spotify ! For more infos, you can check the Spotify Developer.