8 Tactful Ways To Get More Views on Your Facebook Videos

1. Upload the video directly to Facebook

Facebook not only encourages it, they actually show the video to more people if you upload directly.  So if you want to increase your views, you should definitely start here.

2. Edit the title once the video is uploaded

Once the video is finished uploading make sure you click the edit button. You should change the title of the video to something that you would want to show up in search. It should be different than the description which you’ll also have control over.

3. Post square videos rather than landscape one

In the beginning of 2017, video creators claimed portrait video was going to be the next most popular video format, however, with the rise of Instagram and its integration with Facebook, square video has become king. Square video (or 1:1 ratio) takes up more space in the newsfeed and by simple virtue of being bigger, you will likely see more views. Plus, no annoying phone flipping to find a comfortable viewing experience. Particularly if you are advertising in the newsfeed, you should be using a square format.

4. Keep The Caption Short

Lastly, be brief in the text accompanying your video. No need to describe it in detail to your viewers; let it speak for itself.

In a recent study, Buzzsumo found that posts with a median character count of 61 had a higher view rate. Shorter descriptions pique curiosity and encourage viewers to simply dive straight into the video content.

5. Start with Intro Text

So, what makes viewers stop and pay attention? Let’s  take a page out of the playbook of major publishers on Facebook, Buzzfeed, Thrillist, and other pages that get millions of views on their videos. One commonality with them is the use of captivating intro text within the first 1-3 seconds of each video. Fact is, Facebook users are scrolling through the newsfeed quickly. By simply crafting some interesting copy displaying it quickly, and pairing it with a visually interesting clip, you’ll be able to hook more views.

6. Try to grab people’s attention within the first 3 seconds

The first 3 seconds of any video is crucial. Tuck in the initial few seconds of your video with most vital information to initiate more viewership. Facebook videos have first few seconds for auto-play. To captivate users’ attention and convince them to watch the media at that very moment here are a few proven points.

Find out how to make the first 3 seconds more engaging:

  • Use thumbnails: These are items on the page that does a great job of capturing people’s attention while they scroll through their feed.
  • Update video with a relevant post: Titles play a considerable role in making a video successful. Sometimes they add more meaning to the video and while other times they compel the viewers to take active action on a call to action.

In general, the first frame should be geared towards piquing a consumer’s interest.

7. Keep your video length short

Viewers have a short attention span and people want information instantly. Thus, it is essential to provide information through video content in a very firm way. Videos of 25 – 30 seconds long are ideal for all viewers. A study showed that videos at that period had the best completion rate. You can entice more audience if you win the challenge of providing all necessary information in a brief time.

8. Your Facebook videos need ads boost

Consider creating an Facebook video advertisement to help extend your reach to your target audience and engage them further. This way business personnel can provide a business message reach out to a broader audience.

If the target audience views the Facebook video ads, there’s a massive increase in the amount of traffic. Back to your page and also to your chosen call-to-action link.



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