8 Methods To Get Local Active Twitter Likes And Followers | SMMSUMO

Social Listening Helps Build Loyalty

“Research shows that customer emotions become permanent with time. It’s best for an effective intervention to take place as close to the experience as possible,” says Baba Shiv, Stanford Professor of Marketing at Stanford’s Graduate School of Business.

When users respond to your posts on Twitter or mention your business name, respond quickly. If you don’t, then it’s going to seem like you’re not very active on your own Twitter page—or you simply don’t care. It’s been found that 72% of people who complain on Twitter expect a response within an hour so it’s your priority to respond as fast as possible.


Curate Content To Increase Traffic

Are you only tweeting your own content? Sharing the content of others is one of the best ways to show that you’re not all about you, and that you value the work of others enough to share it on your own Twitter feed. One report found that 82% of marketers curate content.

Curating content is a widely known tactic for a reason — because it works. Over 50% of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement. Next time you post on Twitter, mix in a few curated pieces along with your usual content to increase engagement among your followers to expand their experience.

  • Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful.
  • Connect with influencers. You’re going to be sharing content by the leaders in your industry, opening the doors to communicating with them.
  • Plan your curated content ahead of time for consistency.

Use Hashtags To Double Engagement

Twitter didn’t invent the hashtag (#), but it certainly popularized it with the masses.

Hashtags are proven to double your engagement rate and help users to easily search for a topic or trend on Twitter. They are a great way to join in a conversation already happening or organize a conversation, like a Twitter chat.

Hashtags identify the subject of your content, making it easier for Twitter users to stumble across your page when searching for similar subjects. Because of this, using hashtags is an incredible way to boost social media engagement among both followers and non-followers since you’re making your content more visible.

  • A good hashtag is memorable, unique, and relevant to your content.
  • Try not to use more than two hashtags per post to avoid being annoying.
  • Always use a hashtag when participating in or hosting a Twitter chat.

Use Video in Tweets For A 28% Boost

While images perform better than text, Twitter users love videos. 82% of users watch video content on Twitter–that’s a big number! Simon Rodgers found that adding a video to your tweet will give you a 28% boost in engagement.

  • You have 10 seconds to win over your followers. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.
  • Promote and educate your followers about your brand using video. Adding in a weekly tip to your page is a sure way to engage with new followers.
  • Include people around your office in Twitter videos to give a personal touch to your followers.

Use Twitter Ads For Higher Click-Through Rates

If you’re looking for a fast and guaranteed way to boost Twitter engagement, than Twitter Ads are something to look into, especially if you don’t have a lot of followers to engage with.

To set up Twitter Ads:

  1. Choose between promoted tweets and promoted accounts. Promoting tweets will allow your tweets to appear in users’ Twitter streams or in Twitter search results, whereas promoting your account will display your username under the “Who to Follow” section in users’ homepages.
  2. Choose your target audience. You can target a specific audience based on demographics and psychographics. Targeting the right audience will ensure that your ads are seen by the right people who would benefit from your brand.
  3. Create your tweets. Now that you’ve chosen what type of ads you want and the type of audience to target, you can begin creating your tweets. You can either select from existing tweets in your account, or create new ones from scratch. Be sure to assign your Twitter ad campaign a daily budget and maximum spend limit before setting it live.

Tweet At The Best Times

The number of people you engage with is directly related to followers viewing your tweets. In order to maximize engagement, you must post at the best possible times.

After doing some research on 10 different studies about the best times to post on social media, studies show a few ways to make every tweet get a little more engagement:

  • Wednesdays at 12 p.m. and 5-6 p.m.
  • Mondays-Fridays at 12-3 p.m. and 5 p.m.
  • Any day of the week from 2-3 a.m., 6-7 a.m., and 9-10 p.m.

 

Use these times as a guideline. Test out different times and find out when your audience is the most active on Twitter. You can also check out Twitter Analytics to see when your specific audience is most active.


Use Twitter Cards To Drive Traffic To Your Website

You may be asking, “What are Twitter Cards?” Twitter Cards allow you to go beyond the 140-character limit and attach different forms of media. According to Forbes, they add visual interest through images, product info, videos, and other expanded content. All you have to do to get started with using the feature is add a couple lines of code to your site. Refer to our post on Social Media Optimization to get set up.

There are seven distinct Twitter Cards to choose from:
  1. Gallery cards featuring a number of images
  2. Single photo cards
  3. Summary cards which let you post a link with further information
  4. Summary cards with images
  5. App cards
  6. Player cards which showcase videos
  7. Product cards

Use Emoticons To Increase Favorites By 57%

Instead of having a plain block of text, consider breaking up the text with an emoticon. Emoticons show a certain element of playfulness that provides your brand with a bit of personality. In fact, statistics show that the using emoticons will boost the share and comment rate of your posts, and can help increase favorites by as much as 57%. 

 

  • Choose one or two emoticons per tweet. “Think of emojis as the ultimate elevator pitch for your business: you have one or two symbols to let people know exactly what value you’re bringing them with every Tweet.”
  • Use emoticons when responding to your followers to add a personal touch and show appreciation.
  • Emphasize specific parts of your tweet with a correlating emoticon to intensify engagement.

 

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