1. Use Descriptive and Keyword Rich Titles
This is where your keyword research will come into play. A descriptive and interesting title will do two things: provide keywords for the algorithm to sort for relevancy purposes and attract users and inform them about what the video is about. To conduct keyword research, you can use typical SEO methods like using keyword planner or other keyword research tools.
2. Have Quality and Keyword Rich Descriptions
The video description is where you can better inform the search engines and users just what exactly your video is about. This will help increase the click-through-rate and thus the views, as users will know what to expect in your video.
Try to both stand-out and remain generic; you should capture interest while still trying to rank for short-tail keywords. Entice users above the fold with your descriptions and optimize them correctly for the YouTube search engine as you would with a normal SEO meta description.
3. Use Tags
YouTube video tags further help distinguish what your video content about and helps the algorithm understand what users will view when they see your video. These, along with your description and title, should reflect the core of what your video is about. Think short-tail SEO again.
4. Optimize Your Thumbnail Image
Your thumbnail image, like a hero-image, can work wonders when increasing your YouTube views whether they’re on the organic results page, suggested videos section, or appearing on social media. Use high-quality images that feature readable and engaging fonts and facial-closeups, if they’re featured in your video.
5. Provide Content that Educates or Entertains or Both
Your video content should provide value to the viewer; whether it’s teaching them how to do or understand something, or simply keeping them engaged and entertained. When users find your content valuable, they’ll return for more and increase the views on your other future video content.
6. Create Video Content that Imitates Your Industry’s Best
Picasso once said “good artists borrow, great artists steal.” While I would never advocate for plagiarism of any kind, Picasso’s point rings very true in regard to popular YouTube videos. A potential goldmine for boosting your views comes from the Suggested Videos section that appears on the sidebar and in a grid after a video has been completed.
7. Use Cards
These YouTube optimization features enable you to promote your other content within your video. You can create cards that can be used to:
- Promote other video content
- Get more channel subscribers
- Donate to a non-profit
- Send traffic to your website
- Encourage users to participate in a poll
8. Create End Screens
End screens serve the unique function of doing a little bit of everything at the end of your video. It’s a chance to provide users who enjoyed your content with all the relevant information regarding your channel, other playlists, recommended videos, and your verified website.