Wouldn’t it be great to see your Instagram posts light up with comments after you post them?
Instagram comments can be powerful. They are the only two-way interaction you can have on a post. It can be a great way to talk with your followers, but it’s also an often underused way to harness them to promote your content for you!
1 .Photo sharing
You can take pictures with your smartphone and post it on your Instagram web profile or share these instantly on another social networking services at once (e.g. Twitter, Facebook, etc.). This feature can save you considerable time especially if you are using images to promote your business. Images are great for branding on social media sites. The Instagram web profile of your business features a selection of your recently shared photographs, your profile picture, and information about your brand, giving others a snapshot of the photos you share on Instagram. They won’t get you sales or profits, but they will get you shares, comments, and lots of exposure. That is very significant in social media marketing.
2. Image Optimization
Only sharing your photos are not enough. You should take advantage of hashtags. Promote pictures with hashtags coupled with the specified hashtag of your business or company. Hashtags create more exposure for your brand. They likewise make it simpler for people to locate your products. Most significant, hashtags can help you increase the quantity of your followers. Also, making use of keywords to name photos and write captions can, together with hashtags, make photos more searchable; and eventually, these will also show up on search engine result pages, which is always a benefit.
Instagram might not be as huge as Facebook and Twitter – at least not just yet. However, businesses are beginning to see this opportunity as they are now including this photo sharing social networking service in their search engine marketing campaigns. In the coming years, you can not doubt that Instagram is still relevant for SEO.
3. Be profesional with your account
First and foremost you have to be professional when you are setting up and posting from your business Instagram account. You are not on this site to socialize in a personal way but you are there to promote your products and services. This is not to say that you should not personally answer any comments you get on your photographs, by all means you should. The one difference is you should do this professionally by not getting engaged in arguments or anything that would be considered inappropriate. Your photos should also look professional and tasteful while still highlighting your products to their best advantage so you get more likes which is what Google wants.
4. Use Instagram Stories
Instagram users spend around 28 minutes on Instagram Stories on a daily basis. Such is the popularity of the feature that around 300 million people use it daily.
What better way to engage your audience than share behind-the-scenes images and blooper videos with them.
5. Try Instagram Feeds Themes
Instagram feed themes are another great way you can add some visual appeal to your posts.
While a lot of people use filters, not everyone is capable of pulling off feed themes. That extra appeal will help increase Instagram engagements for your brand.
You could opt for something as simple as a black and white theme, or something more complicated.
6. Get the Conversation Started
One of the best ways to make users aware of your Instagram is through conversation. According to the Sprout Social 2016 Q2 Index, nearly 35% of customers chose social media for customer care. That percentage outranks live chat, email, 1-800 numbers and in-store assistance. People are continuing to use social media as their contact reference for brands. And for your business, you need to be supportive and communicative on Instagram.
Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. In fact, our Q1 2017 Index discovered 71% of users are more likely to make a purchase after a positive social interaction.
The more conversation grows around your feed, the more likely you’ll gain followers. Appreciate your followers and don’t be afraid to reply.
7. Experiment with Posting Times
One tactic you can use to increase Instagram engagement for your business page is to post at the right times.
You can maximize your engagements by posting content when the most of your followers are likely to be browsing their feeds.
You can use Instagram’s native analytical tool to get a picture on when your audience is most likely to online. By posting then, you’ll gain more engagements within minutes of posting which count more than engagements gained ages later.
8. Find Hashtags That Convert
One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.
For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.
You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account.