7 Ways To Get Free YouTube Subscribers
1. Follow the 1×4 content schedule
I wanted to know how to build a YouTube following from scratch, so I interviewed Graham Cochrane, the founder of the popular YouTube channel “The Recording Revolution.” Cochrane went from unemployed to creating a 7-figure business around audio engineering tips. YouTube has been a key distribution channel for him.
Cochrane says publishing frequency is key.
“The BEST thing you can do with YouTube (or any content creation for that matter) is to make a lot of content and make it consistently. I’ve made at least one video a week for seven years.”
This frequency helps you retain subscribers (another important metric for YouTube) as well as helps you attract new free YouTube subscribers.
“People come to expect your content. You create a dependable rhythm like your favorite TV show. You know it comes on every week. Plus, when you create more content you increase the number of places people find you online. Instead of seeing your brand for one or two YouTube searches, you start to appear again and again in search results.
2. Convert searchers to subscribers with playlists
You work hard to acquire a first-time viewer. The viewer needs to search for a relevant keyword, see your video in YouTube’s results, and click your result. To turn these casual viewers into subscribers, use YouTube playlists. These boost content consumption, retain subscribers, and boost your watch time.
Instead of creating miscellaneous playlists, create a track of content for new users to watch. In other words, treat your viewers as a cohort, segmenting your audience into groups of users that will move through your content.
Create playlists for three types of cohorts:
New viewers—what content should a new viewer watch first? I recommend creating a YouTube playlist that says. “New to this YouTube channel? Watch these first.” This playlist needs to introduce the viewer to your channel and deliver your best, funniest, or most helpful videos that will convert them from a searcher to a subscriber.
Task-orientated viewers—If you offer educational content, a large portion of your audience will be looking to solve specific problems. This might be learning a specific skill or fixing a problem. Cochrane (the YouTube expert quoted above), for example, has specific playlists that help his audience complete different music tasks.
Topic-focused viewers—By creating playlists that comprehensively cover a specific topic, you’ll attract one of the most profitable type of viewers: content bingers. These viewers
are looking for collections of videos on a specific topic and will methodologically work their way through your playlists.
It’s easy to create a playlist in YouTube.
- Start with a video you want in the playlist
- Under the video, click add to
- Click create new playlist
- Enter a playlist name
- Use the drop down box to select your playlist’s privacy setting. If it’s private, people can’t find it when they search YouTube
- Click create
3. Expand your search net with Pinterest
Most of your subscribers will discover your channel by either searching in Google or via YouTube’s search bar. Pinterest is also a visual search engine, making it a perfect match for your YouTube strategy.
Hire a designer to turn a few of your best YouTube videos into Pinterest-friendly images. For example, if you run a YouTube cooking channel, you might have a Pinterest visual that offers tips for proper knife techniques or quick tips about baking. On each visual asset, link to your YouTube channel and tell people they can watch the full video there.
Collect these graphics and create an SEO-focused Pinterest collection. For example, you could turn your topic-focused playlist into a Pinterest collection. Target a high-volume keyword with your Pinterest collection—such as “Healthy summer recipes” or “Photography 101 tutorial.”
Consider investing some budget in Pinterest ads. They are quite effective and will help boost your visibility. This is optional as people will naturally discover your Pinterest collections via search.
4. Promote your YouTube channel with Facebook Groups
Over the last year, I’ve been rediscovering Facebook Groups. You can find a group for most topics and interests. For example, #TeamofOne is a community of social media consultants and strategists. I also follow a copywriting group, as well as groups related to my hobby of music production.
You can find relevant Facebook Groups by searching “YOUR KEYWORD” with the filter of “Groups” in the Facebook search bar. To browse different groups and sort by interests, use Facebook’s discovery feature. If you sell local products, you can find local buy-and-sell groups here.
Your task: Find 10 to 20 relevant Facebook Groups and add a comment, telling people about a YouTube video you’re proud of. If you don’t want to do this manual work, outsource to a freelancer using Upwork.
5. Promote with Subreddits
Reddit users organize themselves into subreddits. These are communities based around a topic. Find 10 to 20 subreddits and tell people about your YouTube channel.
If your content is horrible and not relevant to the subreddit, Redditors will make fun of you and kick you out of the subreddit. A good rule of thumb for marketing, though, is to only promote and advertise once you have an amazing product. Otherwise, as marketing legend Dan Kennedy puts it, “marketing only increases the speed people find out your product is awful.”
6. Create searchable titles
I also asked Cochrane if he had any simple optimization techniques that people tend to overlook. He recommended spending a few minutes creating SEO-focused titles and descriptions.
“The best thing you could do is create YouTube titles and descriptions that have the most relevant search terms in them,” says Cochrane.
“An easy way to test is to start typing into the YouTube search bar the words you WERE going to use in your title. Which search results come up? Now try other words (one word at a time because YouTube will autofill based on popular search terms) and you can see what other people are ACTUALLY typing into YouTube and see how many results those search terms give you.”
7. Share Your Post
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