6 Tactics To Boost Your Twitter Likes | SMMSUMO
1. Use Images To Increase Retweets By 150%
In order for your audience to engage with your posts and click on your content, they need to actually see what you’re posting. One of the best ways to make your content stand out is by adding an image.
Buffer found that sharing images on Twitter increases retweets by 150%. Including a large image with a short summary of text on Twitter is more visually appealing than a text-only post.
In fact, research shows that users engaged at a rate 5X higher when an image was included.
- Include an image in every post for 35% more retweets.
- Images can be anything from pictures and screenshots to mini infographics and charts.
- Make sure your visual is directly related to the content it’s tied with.
2. Use Memes and GIFs To Show Personality
Aside from adding an image to your tweet, you can use memes and GIFs when publishing your content on Twitter. This adds a fun spin to your plain post and will be too irresistible for your audience to scroll past.
“GIFs are a great way to showcase your brand’s personality, stay trendy, and have fun” -HeyOrca.
Twitter has made it easy to add GIFs by doing all the work for you within the tweet box. All you have to do is choose an appropriate GIF from the drop-down menu or search for a specific genre in the search box.
Memes and GIFs are becoming extremely popular among top companies. At CoSchedule, we’ve recently started using memes and GIFs on Twitter and have found that they receive far more likes and retweets than regular images.
- Use real-life pictures of employees to show a true look inside the company, versus internet memes, gives a personal feel and helps build the story behind your brand.
- GIFs are a great way to promote special offers and events.
- Memes and GIFs help you connect with your fans and followers in a new way because they sometimes convey emotions much better than text or photos or even videos.
- Use the correct sizing for GIFs and memes and don’t forget to add a witty caption.
3. Create Twitter Polls To Engage With Followers
People are often willing to provide youtheir opinion—and this is especially true on social media networks. Twitter polls are a great way to engage your followers and obtain valuable information about your customer base. It also shows your followers that you care about their opinions, which in turn helps to build trust and loyalty, further strengthening your brand identity and reputation.
To create a Twitter Poll:
- Open your Twitter page on a web or mobile device, click the Tweet button in the top navigation bar.
- Click the Add poll icon located in the bottom left corner.
- Type your poll question into the main compose box.
- Insert your first poll option into the Choice 1 box, followed by your second poll option into the Choice 2 box.
- Click + Add a choice to add additional options to your poll. You can have up to four options per poll.
- A poll automatically defaults to run for 1 day. You can change the duration of your poll by clicking 1 day and adjusting the days, hours, and minutes. The minimum amount of time for a poll is 5 minutes, and the maximum is 7 days.
- Click Tweet to post the poll.
We recently ran a poll asking our followers the burning question of how to pronounce the word “GIF.” To our surprise, we received an overwhelming amount of responses.
- Keep your poll questions short and sweet. Your audience is more likely to respond when you keep your poll simple.
- Ask questions about your services, products, and brand in general. Be sure to mix in a fun Twitter poll every now and then about an office debate or what color to use for you next blog post.
- Store a list of potential Twitter poll questions and post a new poll every week for consistency.
4. Participate In Twitter Chats To Promote Your Brand
A great way to build engagement for your brand is to communicate with people who are interested in similar products or topics. Instead of posting Tweets or sending direct messages, you can have conversations using Twitter chats.
What is a Twitter chat? It’s a conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.
Participating in Twitter chats allows you to have real-time conversations with hundreds of different users while promoting your expertise and building your authority on a topic. Be on the lookout for different hashtags to find Twitter chats relevant to your brand. From there, all you need to do is join in on the conversation happening and include the hashtag.
The goal of joining Twitter chats is to gain interest in your brand from Twitter users who aren’t part of your follower base yet.
- 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.
- Choose a Twitter chat that is relevant and beneficial to participate in.
- Look to leading brands in your industry and reach out to them to co-host with you to expand your network.
5. Host Twitter Chats To Reach A Larger Audience
Once you get the hang of participating in Twitter chats, you can choose to host your own. Here are a few key points to keep in mind before jumping into your own Twitter chat:
- Decide on a clear and brief hashtag that represents your brand.
- Choose a day and time that you can consistently hold Twitter chats.
- Come up with an appropriate topic and questions.
Plan and promote your chat via Twitter.
Make sure you choose a topic that is relevant to your audience. If you are a content marketer, choose a topic relating to social media, SEO, marketing, or something similar.
Before beginning your chat, asks everyone to introduce themselves and where they are tweeting from. Engaging with your participants is the most important part of hosting a Twitter chat. After asking each question, reply to a few responses to remain in the loop.
6. Pin Tweets To Boost Your Best Content
Do you have an awesome Tweet you want all of your followers to see? You can pin tweets to your profile that will remain on the top of your page until you removed the pin.
It’s a simple tactic with big results to boost engagement. Just select the tweet you want pinned, click the “…” icon, and then click Pin to your profile page.
- Pin a Tweet that has an eye catching image to boost retweets by 35%.
- A pinned tweet is similar to an ad, except you don’t have to pay for it. Take advantage of this free advertisement by having a strong call to action.
- Include a URL in your pinned tweet to receive 86% more engagement
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