Getting your songs on Spotify playlists is going to be a game of working your way up the ladder we just talked about. There’s a lot you can do here, so let’s go through some ideas one by one and some ideas that will show you how to get your music noticed.
1. Sign up for Spotify for Artists
Creating a Spotify for Artists account will instantly get you verified, which can only help boost your credibility. Plus, you’ll get access to all kinds of cool features like analytics and notifications when you’re music is added to playlists. Keep track of this data as much as you can and try to notice trends. What causes you to get more streams? What causes you to get more followers?
2. Direct Fans to Spotify to Get Some Activity Going
The easiest thing you can do is to promote your music on Spotify and encouraging your fans to follow you and listen to your songs on the platform so you can boost Spotify plays.
Remember, many Spotify playlists look at data like plays, finishes, skips, and listen duration, and many individual playlist curators will want to use tracks that are already getting some love, so anything you can do to get some social proof behind your songs can only help you in the long run.
Share links to your Spotify page on social media. Include a link on your website. Maybe send out an email here and there encouraging fans to follow you.
That being said, the more active you can be on Spotify in terms of releasing new music, the easier it will be to get fans excited about following you. Maybe opt to release a new single every few months to keep the buzz up.
3. Create Your Own Spotify Playlists to Promote Your Music
Next, you should start creating your own Spotify playlists to promote your music. Again, this just gives you another reason to share Spotify links out to your fans.
Try curating playlists based off mood or activity and include tracks from bands and musicians you’re really digging right now (and sprinkle a few of your songs in there as well). Don’t go overboard with plugging your own songs here. You want these playlists to feel authentic.
Another cool idea is to collaborate with a bunch of musicians on a playlist. Come up with a cool idea or a theme, add in some of your songs, throw in other songs, and play the part of a radio DJ. When you collaborate like this, you’re exposing your playlist (and your songs) to a bigger audience, which means more fans and more plays.
4. Pitch Your Songs to Independent Spotify Playlist Owners
Before you start pitching, you need to figure out what playlists you’re going to target. Do some searches with keywords that fit your genre and musical style. And then, start compiling some of the best fits into a spreadsheet. Include the playlist name, a link, the follower count, the owner, and any contact info you can find.
It isn’t too difficult to get in touch with Spotify playlist curators since most link up their accounts to Facebook. The key is to approach them with the intention of forming a relationship. Many playlist owners will get tons of generic emails and messages each day from hopeful artists looking to make it big on Spotify.
The better approach is to connect with them, compliment their playlist, and maybe suggest a song or two (not your own) that you think would fit. Pitch your music only after you get an authentic dialog going. Remember, they are people too with their own agendas, so treat them with respect.
You’ll be more successful with this strategy if you start small and work your way up the ladder. Someone with a playlist with a few thousand listeners will be much more open to your pitch than someone who has hundreds of thousands of followers. Once you get a successful track record you can start moving up.
Keep in mind too that playlist owners are always looking out for fresh new tracks to include. Chances are, if you get some placements on other playlists, you may very well get included in others.
5. Support Playlists that Include Your Songs
When your song gets placed on a playlist, do everything you can to support that playlist and ride the wave.
Share out a link to social media telling fans how awesome the playlist is. Especially when you’re dealing with independent Spotify playlist curators, giving back is a surefire way to form a good, long-term relationship.
6. Get Featured on Blogs
A lot of music bloggers have their own Spotify playlists, and getting a good review or two can potentially get you a spot on their playlists.
7. Submit Directly to Spotify Playlists
You can now submit new releases directly to Spotify for consideration in playlists through your Spotify for Artists account. With a few caveats. The track must be unreleased and you need to submit it at least 7 days prior to the scheduled release date. You can only submit one track at a time (you can submit a new one after your first track is officially released). And finally, you need to submit information and data along with the song. This includes information like genre, mood, instrumentation, and cover/original. Spotify will use this information coupled with the data they already have compiled on you and your music to potentially find a place for it on playlists.