The problem is that many business owners are still unsure about how to harness this game-changing social media platform to the fullest, particularly because it is an image-heavy site. Mistakes in posting are a common phenomenon that could be costing you those all-important engagement rates you’re working so hard to improve.
That said, businesses could get a handle on these mistakes by taking corrective measures beforehand — and making sure they’re only posting top-notch, error-free content to the platform.
Mistake #1: It Makes Time Go by (Too Quickly)
When you are an Instagrammer, time slips away quickly. It’s easy to get sucked into other people’s profiles (and receive way too much information about their lives–let’s be real). One profile leads to another…and another…and five more soon after. The more you check your profile, the more likely you are to get lost in this photographic world.
Mistake #2: Missing Profile Pic
Adding your brand’s picture is crucial if you really want users to follow your Instagram account.
Why? Because a missing profile picture is the perfect symbol of lackadaisical attitude. It plainly means you are not very keen on growing your user base. Forget about attracting new users; you’ll lose out on the existing ones if you keep your profile picture blank because that ghost-like blank photo will keep appearing every time you make a comment.
Solution: Make sure you upload your brand’s profile picture by heading to Edit Profile > Change Profile Photo.
Mistake #3: Posting sloppy tag lines and mediocre quality content
This is similar to the first point in many ways. Grainy or pixelated pics, flooding your feed with blurry or repetitive images or using boring tag lines with grammar or spelling mistakes, can all lead to poor traction on your Instagram posts. Do think before you put something up — would you be interested in looking at this yourself?
Mistake #4: Making Your Instagram Account Private
Sometime, the status of your business Instagram account as “private” may affect user’s engagement. For example, with your private account, followers are required to approve your request which can take 1 hour or more. It makes your brand complicated and hectic to follow. Even worse, they are not able to see your profile. So, switch your Instagram account to public mode so that the millions of users can find you, see you.
Mistake #5: Using wrong Hashtags
The Instagram shadowban seems to have something to do with hashtags.
After researching, we found out that some hashtags were banned or blocked by Instagram. They can be blocked temporarily or indefinitely. Silly hashtags like “desk”, “tgif”, “beautyblogger” are blocked. This means that no one will be able to find your post under these hashtags.
Check if your hashtags are blocked before you use them.
Mistake #6: Re-posting Images
Saturating your Instagram account with too many duplicate photos and videos will do a great job at driving away your followers. If you’re not sharing anything new, fresh or exciting (and clogging your followers’ feed with the same photo over and over again), why should they bother following you?
Mistake #7: Not Identifying Your Audience
Make sure you are reaching your target audience on Instagram. Otherwise, there is no use of showing pizza to the people looking for vehicle spare parts. So, first of all, ask yourself a few questions given below:
Who are your followers? What is their average age? What interests do they have? What pictures they like most? On the basis of your findings, you can prepare effective strategies.
Then, you can target them with event hashtags and follow hashtags related to their hobbies or interests that are relevant to your product. Besides, you can visit your competitor’s profile to explore the list of their followers.