There are many proven methods to increase viewership. Listed below some of the easy, interesting and effective ways for boosting customer engagement.
1. Post square videos rather than landscape ones
Sharing videos on a social platform is a significant event these days. Videos receive successful shares on social media channels. Among several other social platforms, Facebook has more mass involvement; surveys reveal that square videos outperform landscape videos regarding engagements, views and reach.
Stats and reports say creating square videos are more effective in mobiles because of the following reasons:
- More than half of the video views are on mobile. Facebook business video consumption on mobiles has increased 233% since 2013.
- It is estimated that 92% of Facebook users use this social channel on mobile.
- Square videos have taken up 78% more real estate in the news feed on mobile than on desktop.
Hence, with more and more people viewing videos on mobile, square videos would steal the show.
Video consumption will increase with square video. In addition to that, a marketer can also plan to create vertical videos for improved video performance.
Facebook has an option of showing larger previews for vertical videos in Newsfeed on mobile too.
2. Try to grab people’s attention within the first 3 seconds
The first 3 seconds of any video is crucial. Tuck in the initial few seconds of your video with most vital information to initiate more viewership.
Facebook videos have first few seconds for auto-play. To captivate users’ attention and convince them to watch the media at that very moment here are a few proven points.
Find out how to make the first 3 seconds more engaging:
- Use thumbnails: These are items on the page that does a great job of capturing people’s attention while they scroll through their feed.
- Update video with a relevant post: Titles play a considerable role in making a video successful. Sometimes they add more meaning to the video and while other times they compel the viewers to take active action on a call to action.
In general, the first frame should be geared towards piquing a consumer’s interest.
3. Captions play a significant role in a video
According to the rising trend, silent videos are among the most preferred watches of the viewers. Studies reveal that about 85% of views on Facebook videos are without sound. Hence, marketers must plan to optimize silence for more engagement.
Sometimes a Facebook business video does not require sound at all, but most of them need. However, most of the Facebook users prefer to watch videos without the sound.
Facebook now has the feature of auto-plays on the mobile Newsfeed. Hence, if you add meaningful captions to your videos, your viewers can understand your message. This way without any voice or music your purpose will get served too.
When you upload a video on Facebook, upload SRT files of your captions. You can also add captions to your Facebook videos by editing the existing ones.
The good news is, in the years to come Facebook is rolling out an auto-captioning feature too.
4. Develop your video with coherent content
To increase Facebook video views, you need to focus on spawning new ideas that are easy to understand.
When your video is easy to understand, viewers can relate themselves to the story. Such videos are more likely to get maximum shares.
While creating a video, it is vital to think from the audience’s point-of-view. It is also necessary to understand what element in your video content would engage the audience and motivate them to share.
5. Native videos increase Facebook video views
Consider uploading Facebook native videos for better viewership. Facebook native video are those videos that are created within or uploaded directly to Facebook. These videos further enjoy the opportunity of auto-play within the Facebook Newsfeed.
Several online surveys prove that the interaction rate for Facebook native videos was on average 109.67% higher than for YouTube videos. Additionally, Facebook native videos witness an average of 477.76% higher share rate compared to YouTube videos.
6. Focus on crafting explanatory video title
Facebook sees around two billion searches every day. Therefore, while posing videos on Facebook and planning a strategy to increase viewership, one needs to use descriptive titles for the video. Facebook recommends that choosing a proper title would make the video top the search list. Furthermore, adding titles would optimize your broadcast and allow viewers to search the program quickly.
7. Keep your video length short
Viewers have a short attention span and people want information instantly. Thus, it is essential to provide information through video content in a very firm way. Videos of 25 – 30 seconds long are ideal for all viewers. A study showed that videos at that period had the best completion rate. You can entice more audience if you win the challenge of providing all necessary information in a brief time.