6 Tips to Create and Publish a Killer Article on LinkedIn
1. Best dates and times
Generally I have found Sunday, Monday and Tuesday morning between 8am-9am is the best times to post. I should note that these times are based on AEST, you may want to test out your own time zone to see what works well for you.
2. Importance of quality content
I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.
3. Preview your content
Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.
4. Include videos & images
Break up your text with images and videos so that people don’t get information overwhelm when they first visit your blog. Always make it a habit of listing a few tips or provide a how to guide within a section of the blog. Most people will skim through your article, so this is a great way to provide quick rich content.
5. Ask questions
Doing this demonstrates your genuine interest in feedback. It also makes it an interactive opportunity that encourages participation. Simple questions like “do you agree?” or “how have you seen this done?” are a call to action that can start the ball rolling.
6. Check the analytics
LinkedIn gives you great analytics to show you the success of your articles. This gives you a great opportunity to pay attention to which types of articles are getting the most views, comments, and social shares.
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