5 Twitter Tactics to Increase Your Engagement
1: Keep Tweets Under 110 Characters
Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.
Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.
Jerry Low says:
If you are using all 140 characters in your tweet, your followers will need to edit your tweets before they can add in theirs and retweet. And, that’s not cool. People are lazy. Tweets that need extensive editing work simply get fewer retweets. Ideally, you should limit your tweets to between 80–110 characters.
2: Tweet During Daytime Hours
The Twittersphere is active during the 11-12 hours of daytime in your audience’s time zone. Between 8am and 7pm, your tweets will have 30% higher interaction. (To find out exactly when your audience is most active, you can use the free tool from Tweriod.)
Be mindful of where your audience lives. Image: Shutterstock.
That means you must keep your target audience in mind and adjust your timing as needed. If your company’s social media person is in USA catering to a UK audience, she will need to adjust or schedule her tweets accordingly.
3: Tweet on Saturday and Sunday
Weekends are not the time to take a break from Twitter. If you want engagement, schedule tweets for Saturday and Sunday. According to the data, engagement is 17% higher on the weekends than it is on weekdays.
Salesforce’s research determined that there is an inverse relationship between brands that tweet on the weekend and the engagement rates on the weekend.
Weekends aren’t the time to take a Twitter break. Image Shutterstock.
But doesn’t this data conflict with the point above, regarding tweeting during working hours? Not exactly. As the data crunchers observed, the daytime tweet engagement is high even during weekends. Sales force reported,
When brands tweet during “busy hours” (8am–7pm), they receive 30% higher engagement than tweets that fall during “non-busy hours” (8pm–7am). This even includes tweets published on Saturday and Sunday.
4: Ask for Retweets
People are understandably shy about asking for retweets. In fact, less than 1% of brands have asked for a retweet. This is a huge missed opportunity.
When you clearly ask your followers for a retweet, you have a good chance of getting one. Sales force reports that asking results in 12 times more retweets.
Here’s a tip: Make sure to spell out the word retweet in its entirety, rather than using the abbreviation RT. The retweet rate for “retweet” requests is 23 times higher than the engagement rate for “RT” requests.
I would encourage caution, though. Don’t bombard your audience with constant requests to spread your message.
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