5 Tactics for Increasing Your Twitter Views
1. Know your audience
Hint: It’s not everyone. You want your tweets to hit home with the right people, so you’d better know what those people like.
Brittany Berger wrote all about the benefits of social listening. She says it lets you:
- Find out what your customers really think
- Re-evaluate your brand’s strengths and weaknesses
- Supplement hard data with genuine opinions
- Get customers’ views of your competitors
- Find new campaign ideas
Target specific keywords and hashtags that suit your ideal buyer. See what they’re talking about and update your content strategy accordingly.
2. Talk with your followers, not at them
Buffer’s Kevan Lee says you need to know the difference between “voice” and “tone.” Think of voice as your brand’s personality – a core part of its identity – and tone as your brand’s mood from day to day. As they explain it:
“Voice is a mission statement. Tone is the application of that mission.”
Voice doesn’t change – this is how you want your brand to be represented, always. But tone changes with context.
You also can’t always be selling. Twitter is a giant chat room. Most people are there for conversation, jokes, or education. You can’t spend all your time talking about yourself.
Here are some suggestions to help you balance promotion with other content:
- The 80/20 rule: 20% of your content can be promotional, but 80% of your content should be interesting and engaging to your audience.
- The 5-3-2 ratio: Five relevant pieces from others, three non-promotional from you, then two promotional posts.
- The 4-1-1 rule: Four pieces from others – plus one retweet – for every promotional tweet you send.
Focus on offering value to your followers – that’s what matters. Choose a ratio that makes sense to you, and try to keep to it.
3. Use relevant hashtags
Hashtags are Twitter’s way of bundling information together by keyword. People following hashtags are interested in that content. If your content suits one, you’ll reach an audience that’s keen to engage with it.
If you want to get the most from hashtags, check out Danielle Prager’s hashtag best practices. Some of her key tips are:
- Never use more than three hashtags per post.
- Keep them short. #LongStringsOfWordsAreAnnoying.
- The more precise, the better.
- Make them easy to remember and easy to spell.
- If you’re creating a campaign hashtag, be original.
Finally, a word of warning: don’t try to piggyback on irrelevant hashtags; you’ll look foolish.
4. Know when to tweet
Twitter is time-sensitive. Even with Twitter’s new algorithm, only the beginning of the user’s stream is affected. And it’s optional. That means you’re still relying largely on timing to get your content seen.
It may feel like the whole world is constantly online, but sometimes of the day are busier than others:
Think about television ads. Primetime spots are the most expensive, but they’re not right for every product. Toy brands prefer after-school slots, when their target audience is watching. Likewise, you’ll make the greatest impact on Twitter when your target audience is engaged.
Use tools like Audiense, Followerwonk, and Mention to find out when your target audience is engaged. Prioritize tweeting at these times, for maximum impact.
5. Be personal
Don’t tweet like a robot. This is social media, and users enjoy a familiar touch.
Harvard Business Review says that “empathy” is the key indicator of whether a company “gets” Twitter or not. They say empathy consists of “reassurance, authenticity, and emotional connection.” Basically, the best brands on Twitter don’t sound like brands. They sound like people.
Your tweets don’t need to save the rainforest (although great party trick, if you know how), you just want to seem human.
So there you have it
Five quick and easy tips to make your tweets more impactful. Start using them right away.
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