4 Free Tricks to Get More Facebook Likes

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1) Targeting Interests

This is likely the most common way to advertise on Facebook, create your ads’ design and target it to people that have interests related to your product or industry.

The tough part here is to understand which Interests your customers have. Sometimes this is extremely simple, sometimes it can be tricky. The most simple way to discover relevant interests is to use Facebook Graph Search. Performing a simple search like “Pages liked by people who like “MYPAGE” will provide many useful suggestions.

Another powerful way to find related interests is to use the recently released Audience Insights tool. It allows you to analyze common patterns among an audience. You can, for instance, analyze job titles, education, common likes of your Facebook fans or any other audience like people with a specific interest or part of a custom audience. Here’s what you’ll get by analyzing users who like Jon Loomer:

Using the standard precise interests targeting you’ll reach any user that likes at least one of the pages/interests you selected.

This strategy allows you to reach a very broad audience and can be extremely effective as our data proved. The only downside is that you could be targeting some Facebook Pages that bought fake Likes thus targeting thousands of fake users. In the best case scenario, you’ll only waste some money displaying ads to bots. In the worst case those bots could click “Like” on your ads and become your fans.

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2) Customers’ Custom Audience

This tactic has a more limited reach but is extremely effective to populate your Page with highly engaged users. All you have to do is create a Custom Audience by uploading to Facebook the emails of all your customers, leads or newsletter subscribers and targeting them with advertising to have them like your page.

The upside is that these users already know your brand so they’re very likely to like your page and engage with the content shared in the future. The downside is that you’re not acquiring new customers but only existing ones.

Overall, targeting your customers through Custom Audiences to get more Facebook Likes is highly suggested , especially if you have a business with a lot of repeated purchases.

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3) Optimize your targeting

Two identical ad campaigns run at different times of the day or targeted towards different groups of people are always going to vary in terms of effectiveness and cost.

To help you maximize the efforts of your campaigns, we put together some numbers for Q2 2016 to show you how the cost of a Like-focused campaign changes depending on different targeting criteria.

Age: The price of running a campaign focused on Likes has dropped over the course of 2016 for every age group out there. The most dramatic decreases in price have been toward the older end of the age scale, with the 65+ bracket at $0.13 per Like compared to $0.20. 55-64 at $0.15 compared to $0.23 and 45-54 at $0.15 compared to $0.23.

Placement: There were some interesting results when it came to calculating cost-per-Like by the placement of the ad. While we found that right-column ads could be useful (primarily for campaigns with an extremely large reach) we definitely found Newsfeed ads to be the most powerful Facebook placement option. The prices on both mobile and desktop Newsfeed cost-per-Like campaigns have decreased dramatically, $0.05 per Like and $0.07 respectively.

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4) Make People Laugh, Smile, and Get Inspired

Maybe you’re reading this article and wondering if likes even matter anymore. After all, everyone knows about the algorithm changes and attendant decreases in organic reach that Facebook businesses are seeing. Your average Facebook page is just not reaching as many of their fans as they were one, two, three years ago.

But it’s too easy to blame Facebook, and too shortsighted. More than 3 million links are shared every hour on Facebook. That’s a massive amount of content, and it makes sense for Facebook to put some limits on how much businesses can pop up in users’ Newsfeeds. Plus, people on Facebook’s platform have been sharing personal updates less and less. They want to encourage people to get posting again, and that means keeping the content in their Newsfeeds up at a high level.
A very well-timed post, coming a day after the first Presidential debate between Hillary Clinton and Donald Trump

 

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