26 Ways To Get More LinkedIn Page Followers | SMMSUMO

Creating a LinkedIn company page is the easy part; getting people to actually follow your page is where many business owners need a little guidance.

Growing your LinkedIn presence all comes down to two main strategies: promoting your page and producing engaging content that drives shares and increases your visibility. This article will look at 50 ways to get LinkedIn page followers using these two strategies.

1. If your employees are on LinkedIn, ask them to add your page as their workplace. When they do this, they will automatically become followers of your page.

2. Optimize your content for optimal amplification. According to LinkedIn, “best-of” lists get almost 40% more amplification than regular company posts.

3. Use the LinkedIn company follow plugin to put a follow button on your website or blog.

4. Share YouTube videos with your followers. According to LinkedIn, followers who engage with videos on LinkedIn take twice as many “amplification actions” (shares, comments, etc.) as they do on non-video posts.

5. Optimize your LinkedIn page for search engines. Include relevant keywords in your description and in your posts (especially longer, content-heavy posts that tend to do well in search).

6. Engage with your current connections and page followers FIRST.  There’s no point in attempting to grow your page if you’re not bothering to engage with the network you already have. Make a point of regularly commenting on and sharing other people’s posts.

7. Engage in LinkedIn groups. Participate in industry-related groups, sharing your thoughts and insights. As people get to know and trust you, they’ll check out your profile and page.

8. Share company news on your page. 53% of professionals say getting access to company news is why they joined LinkedIn in the first place.

9. Promote your LinkedIn page via your other marketing channels: Facebook, Twitter, your email list, etc.

10. Create multiple LinkedIn Showcase pages to highlight different departments, product categories or company initiatives. These pages work alongside LinkedIn pages, giving you more opportunities to grow your brand and engage with your customers.

11. Add the LinkedIn share button next to all your website content.

12. Include a link to your company page in the bio of your guest blog posts.

13. Add great content to your page (before you even ask for the follow). Your page should be enticing from the get-go, which means you need to have it populated with valuable content before you even work at growing your follower count.

14. Add a link to your company page in your email signature.

15. Write a blog post about LinkedIn, and link to your page within the post. For instance, “8 Renovation Companies You Need to Follow on LinkedIn”. This type of post not only sends referral traffic to your company page, but it may also get you ranking in Google for LinkedIn related keywords (e.g., renovation companies LinkedIn).

16. Post regularly to LinkedIn Pulse and encourage shares and comments on each article.

17. Monitor your LinkedIn analytics to see what kinds of posts are resonating with your audience. Post more of this type of content to increase shares and follows.

18. Regularly share useful content with your followers. Without a steady stream of content, your page is unlikely to grow. Give users a reason to follow your page!

19. Use images in all your page posts. Images tend to attract more attention to your posts, meaning more engagement and increased visibility.

20. Ask your employees to consistently share your page posts for maximum visibility.

21. Follow other complimentary businesses in your industry, and engage with and share their posts. Many will be likely to return the favor.

22. Include a call to action at the end of your blog posts, asking your visitors to follow your company page (e.g., “Be sure to follow my LinkedIn page, where I share breaking news and information”.)

23. Add a company widget to your website’s sidebar. The widget displays relevant info about your company, as well as a follow button to attract clicks through to your page.

24. Limit the self-promotion. As with any social media platform, keep the promotional content to a minimum. A good rule of thumb is 80/20: 80% relevant industry-related info, 20% promotional content. Test this out in your own niche – you may even find 20% is too high.

25. Post regularly. In order to consistently grow your page, you’ll need to make an effort to post relevant content on a regular basis.

26. Create an industry-related LinkedIn group. Share valuable information and facilitate interesting discussions, establishing your group as a hub for those in your industry. Periodically share relevant page content with group members to supplement current discussions.


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