12 Actionable Ways to Get More Likes on Twitter | SMMSUMO

Run engaging Twitter polls

Again, an increase in engagement can lead to an increase in followers. And Twitter polls can also be highly engaging. They can be used to ask serious questions about your industry, elicit feedback, or simply get people talking about and retweeting your brand in a fun way. Read Using Twitter Polls to Boost Audience Engagement for some ideas.


Optimize your Twitter profile and bio

Your Twitter bio is indexed by search engines, making it a highly visible first point of contact for potential new followers.

A good bio should:

  • Showcase who you are and what you do
  • Convey your brand personality
  • Target your ideal audience with keywords
  • Include a call to action

Get more tips on crafting the perfect bio and attracting new followers.


‘Pin’ your best tweets to the top of your feed

Adding a pinned tweet to your feed acts as kind of an extension of your bio. It’s one of the first things that people will see when they come to your profile to decide if you’re worth a follow.

Use the pinned tweet to showcase your best content. And make sure to switch it up every so often to highlight seasonal events or trends.


Link to Twitter from other social profiles

Promote your Twitter account from your other social profiles to get new followers. But don’t just post a link to your profile and tell people to follow you. Instead, give people a reason to with an exclusive offer, a poll, or tease content only available on Twitter. You can also add a link to your Twitter account to your Facebook, Instagram, and other social profiles.


Embed your Twitter timeline on your website

Follow these instructions. This makes it easy for your website visitors to discover your Twitter content and follow you without leaving the page.

You can also cross-promote your Twitter feed by embedding tweets in blog posts, adding your Twitter handle to your email signature, newsletter footer, and other communications.


Add Twitter buttons to your website or blog

Twitter buttons are another great way to promote your account and gain new followers. You can create buttons that let people follow you with one click, share content with their followers, @mention your handle in a tweet, and more. Our guide to using social media buttons has all the details.


Perfect your #hashtag game

Hashtags can help you gain more followers by getting your tweets seen by a relevant audience. Tweets with hashtags generally get twice as much engagement as those without them, too.

If you sell baby products, for example, you might want to tag a product post with the popular #newmom hashtag. For more on this check out our detailed tutorial on using hashtags to make your content more discoverable.


Tag relevant people and brands in your posts

This will get your content in front of the people who matter. And if it’s valuable to them and their audience (it should be!), they may respond with an @mention or retweet. This kind of endorsement from an influential Twitter user with a similar audience to your own can gain you new followers very quickly. Just be selective about who you target and don’t spam people with irrelevant or salesy tweets.


Partner with Twitter influencers

Influencer marketing works on the principle that potential customers are much more likely to respond positively to a person they already trust vs. a business they don’t have any connection to. If you partner with a relevant influencer (you could ask them to promote a product or join a Twitter chat), their dedicated Twitter followers are likely to take note of who you are.


Engage your local community

If you are a small or medium sized business looking to reach a local audience, you should join relevant discussions within the community and follow other local businesses. Even larger brands and online businesses can share news and content relevant to specific areas to attract locals who might be interested in what they have to offer. Start by adding a location to your Twitter profile.


Live-tweet events

Live-tweeting events is your chance to engage a relevant audience, showcase your expertise, and offer value to a relevant audience. If you are attending or running a conference or event, engage with people on Twitter by using the official event hashtag. This not only helps you engage with potential new followers at the event, but also reach people who aren’t able to attend.


Just follow more people

Research shows a direct link between the number of people you follow and the number of people that follow you. When following new users, be sure that they are relevant to your industry. If they are—and your Twitter account is full of posts that they will find valuable—then there’s a good chance they will follow you back.

 

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